This entry was posted on Tuesday, June 17th, 2003 at 7:58 and is filed under News & Articles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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Tuesday, June 17, 2003
TiVo announced on Monday that it will sell limited information about the viewing habits of its subscribers to advertisers and broadcasters.
The company’s new service will let broadcasters and advertisers subscribe to a quarterly audience-measurement report that will track viewing habits during prime-time shows. TiVo, which provides digital video recorder (DVR) services and devices, eventually plans to use its technology to provide data on consumer patterns for any show or commercial.
“We want to embrace the opportunity to help advertisers and broadcasters better understand the current and future impact of DVR so they can adapt content and advertising strategies to better understand this new medium,” Martin J. Yudkovitz, president of TiVo, said in a statement. [Full Text]
Ummm, what TiVo wants to embrace is higher revenue. That’s why they’re selling the data. Yet another reason to go with ReplayTV!
