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Monday, March 21, 2005
I tell you, sometimes you’ve got to smile and say, “Smart. Really smart!” LuxPro’s showing of the Shuffle Pro at CeBIT really ruffled feathers, to the point that Apple’s Super Ex-Microsoft Lawyer team was in action within hours of the offending USB music player hitting the floor. But in the end, we find that this unit really never was intended to rip the glory from Apple’s arms but really just steal the marketing furry from them. That’s all. 
LuxPro had a USB 2.0 based music player architecture already in development, when Apple launched the shuffle, in January. The guys at LuxPro hatched a plan to leverage the media attention created by Apple to their advantage. [Full Text]
