Stock holders are heartless, blood sucking, blind, droids! What do they care about people? Well, that’s at least what most think about those that own a little part in a publicly held company, but sometimes it’s really not that way. For the most part, Apple stock holders seem to let Apple steer its current course as things couldn’t look better for the most trusted company in the world.

Now Apple wants to take your junk back and recycle it when you purchase a new spiffy Mac for your home or office. Purchasing from any Apple Store or authorized seller is all you have to do. Apple will send you an e-mail with information how to get your mailing label to send in your mercury filled dinosaur. And don’t worry, Apple knows what it’s doing as it’s already ingested 21 million pounds of electronics worldwide since 1994. It knows its stuff.

A question, though, is what about all this cost? When I tried to bring my old iMac down to the local dump, they wanted $15 for me to dispose of it “properly”. I know my city is most likely either wasting resources or making a profit off the high admission to freedom, but it can’t be cheap having people around the nation sending in their junk to Cupertino. While Apples press release doesn’t disclose what can be sent (I can’t see sending in that old 21″ CRT as an option,) I’m sure some of this stuff adds up in the weight department. Forget where all this is even going, just getting there will put a dent in the bottom line, no? (BTW, I’m sure all this stuff is going in the same landfill Apple dumped all those Lisa’s in.) Or maybe this program will attract new customers…you think? (That’s why the stock holders are allowing this!!)

Either way, I personally think Apple is doing the right thing. It’s tough to get dispose of your electronics properly (I have a pile of it in my garage) and entice customers with free recycling is a great thing. I hope it’s also a profitable one, too.

Print This Post Email This Post

Comments are closed.