We’re tired of saying Apple needs to bring wireless to the iPod as we’ve been saying it for over a year, but in light of the Microsoft iPod-killer rumors, we’ve got to say it again.

It now looks like that Redmond-based Microsoft will be trying its best shot against the mega-popular Apple iPod with its very own digital audio player (DAP) ready for this Christmas. It’s said it’ll have a bigger screen than the current iPod (how much you want to bet it’s like .2″ bigger?) as well as built-in wireless. For what you ask? Um, downloads direct from some new Microsoft music store. “Wow, isn’t that what SvenOnTech has been recommending Apple do?” Yup. Guess Bill Gates reads our page and took our advice.

Supposedly, the new device will allow users to purchase and download music directly to their new Microsoft DAP anywhere a Wi-Fi connection is. To further entice iPod defectors, Microsoft is going to buy you every iTunes Music Store purchased song from the Microsoft music store. For free. On Redmond. It’ll be interesting to see how it handles customers like SvenOnTech who did really well in the Pepsi cap “game” two years in a row (over 300 songs just from that) and whom liked using all those hundreds of dollars in gift certificates. I’d say we here at SvenOnTech easily have over a grand in music in our iTunes library.

Anyway, Microsoft is doing the right thing, it’s taking music lovers to the next level. For what ever reason Apple sits on its fanny on this, who knows. It is most likely that Apple is working on this and it’s that full-screen LCD that is slowing down the announcement of the next great iPod. Heck, we wouldn’t be surprised to see this out by Christmas from Apple, either, but man, Apple has had so much time and with its past releases being so quick, one has to wonder if Apple has become too comfortable in its supremacy.

We welcome Microsoft’s new wireless DAP. It’ll be nice to have duplicated iTMS music in WMA format…on Microsoft. Now we’re curious if the packaging will be anything like this.

One Response to “Microsoft Listens to SvenOnTech and Makes Wireless iPod-killer”

1. loopie Says:
   July 8th, 2006 at 15:59

   Yawn