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Monday, May 7, 2007
Broadband Enterprises today announced a syndication agreement with CNET, where people go to discover the latest in tech and consumer electronics. The agreement makes CNET’s original video programming available to Broadband Enterprises’ network of more than 1,800 affiliate websites.
CNET will supply Broadband Enterprises with videos from its popular franchise, First Look from the Labs, which brings consumers as close as possible to a product as soon as it’s released, without seeing it in person. The 60-second product reviews offer a 360 degree view of each product, plus a brief overview of features and functionality, and the editor’s “first take” of the product.
“CNET is the Web’s leading source for information about technology and consumer electronics, and consumers trust them to provide expert, unbiased advice about the latest products and services,” said Matt Wasserlauf, chief executive officer, Broadband Enterprises. “We are excited to make CNET’s original video content available to our network of affiliate partners.”
“Broadband Enterprises gives CNET another platform to reach today’s most passionate and engaged audiences, offering them original video programming that demystifies technology and helps them get the most out of their products,” said Mark Larkin, executive producer, CNET.