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Tuesday, November 27, 2007
It looks like founder and co-inventor of the sport drink Gatorade, Dr. Robert Cade, has drank his last carbohydrates and electrolytes refreshing beverage as the former University of Florida researcher has past away. Using only $43 in supplies and freshman football players as guinea pigs, Cade’s drink brought instant fame to the Gators most notably with it’s Orange bowl win over Georgia Tech in 1967 when Tech’s coach Bobby Dodd explained that his team had lost because, “We didn’t have Gatorade … that made the difference.”
Becoming a multi-million boom for the school, receiving $110 million in royalties since 1973 when PepsiCo purchased it from Stokely-Van Camp, Cade was surprised by the success of his drink. “I never thought about the commercial market,” he said. “The financial success of this stuff really surprised us.”
As a kid, my first experience with Gatorade wasn’t with the drink but rather the gum. It was 1983 and a friend with relatives in Florida had brought him some and he gave me a pack. Soon later the drink hit Lucy’s shelves and I was like, “Oh, cool. They make a drink now!” How little I knew at 13.






