Symantec Corp (Nasdaq: SYMC), makers of
Norton security software, today released the first volume of the Norton
Online Living Report (NOLR) revealing that, more than ever, adults and
children around the world are getting emotionally and socially connected
online - including dating, friendship and playing - as well as for
information and communication. The NOLR, undertaken by Harris
Interactive, revealed some startling statistics about how Internet-Age
technologies have affected families across the world.

Up to half of online adults worldwide and up to 40 per cent of online
children worldwide have made friends on line, with 72 per cent of
responding UK adults having translated at least one online friend to an
offline friend. In the UK, 43 per cent of online adults and 26 per cent
of children enjoy their online relationships as much or more than their
offline friendships. This indicates a major shift in how people relate
to one other and provides potential clues for the future of human
interaction.

Another common theme worldwide reveals that parents’ perception of what
their children are doing online does not reflect the reality of what
their children say they are doing. For example, one in five responding
children admit to conducting activities online that they know their
parents would not approve of with 24 per cent of UK online children
spending tenfold or more time online than their parents think they do.
The survey revealed that 72 per cent of responding parents in the UK are
concerned about their children’s activities online, with 25 per cent
having no idea about what their children are doing on the internet.

This can have shocking consequences: Five times as many children online
in the UK have been approached by a stranger online than their parents
believe. In UK, adults believe that four per cent of children have been
approached online by a stranger. The actual per cent reported by UK
online children is 20.

Online parents are recognising the social and informative benefits of
the Internet both for themselves and their children yet few are setting
parameters and implementing controls to ensure children remain safe on
line. Worldwide, half or less of online parents, or 37 per cent in the
UK, have set parental controls on their family computers. Around seven
in 10 UK online parents are concerned about their children being
approached with inappropriate content or solicitations but only four in
10 have spoken to their child on safe Internet practices, despite the UK
having the highest number of children (87 per cent) claiming to be
comfortable talking to their parents about their on line experiences.

Commenting on the research, Chris Kelly, Chief Privacy Officer from
Facebook said: “Facebook recognizes the importance of helping parents to
understand the online world that our children are growing up in and to
provide practical advice on how people can replicate their offline
controls, online. Our technology has been designed to replicate
real-world connections online, with the ability to select personal
privacy settings and provide complete user control.”

Caroline Cockerill, Norton Online Safety Advocate for Symantec, said:
“The Norton Online Living Report highlights how the boundaries have
blurred between the online and offline worlds and the effect this is
having on our families and as individuals.”

“As parents, we need to balance our concerns about child safety online
while allowing children the freedom to explore without fear of what they
may find. In order to make our children’s time online as safe as
possible, there are a number of recommendations to follow. Installing
and constantly updating Internet security software is a key factor in
helping to shield our families from a variety of unwanted materials, but
the protection does not stop there. Now more than ever it is important
that parents fully understand the rich online world that children have
access to, and are aware of the social as well as technological measures
that need to be undertaken to ensure that they are protected. This
begins with an awareness of the Web sites that our children now use on a
daily basis, and an open and frank discussion about the online risks
which children may face.”

The Norton Online Living Report is the world’s most comprehensive report
on the digital lifestyle habits of adults and children, cataloguing the
astonishing migration of offline activities to the online world. The
report examines data from eight countries including UK, Australia,
Brazil, China, France, Germany, Japan and the U.S., to reveal surprising
cross-cultural differences, and similarities, when it comes to
interacting with technology. Symantec commissioned Harris Interactive
to conduct the survey to better comprehend how consumers interact with
technology on a daily basis in order to understand the mindset of
consumers worldwide. This detailed data will allow Symantec to hone its
products, deliver targeted and streamlined services and to anticipate
online threats and trends.

For more information on the Norton Online Lifestyle Report please visit
www.norton.com/onlineliving, or for further information on Symantec’s
online safety education initiatives log on to
www.norton.com/uk/familyresource.

Key Findings

Communicating:
* Email has usurped the telephone as the major source of
communication
* Online users in the UK and China are most likely to use their
phone to send text messages
* Most online adults (except in the U.S. and Japan) spend at least
one hour per month sending text messages from their mobile phones with
65 per cent in the UK spending between one and four hours engaged this
way
* Brazil and China, are way ahead of the global pack when it comes
to Instant Messaging (IM) with 93 per cent (Brazil) and 97 per cent
(China) sending IMs at least sometimes, compared to 61 per cent of UK
adults
* 40 per cent of UK children have created an online avatar versus
just 21 per cent of adults. China has far and away the biggest take up
of avatars - 72 per cent of adults and a massive 88 per cent of China’s
children have created an online avatar at some point
* Nearly one in five adults in the world spend time on their
personal blog
* In China, nearly 87 per cent of users have a personal blog
versus only 19 per cent of UK users

Socialising:
* Half of adults globally have made friends online. Of those
users, approximately 60-80 per cent have translated some of these online
friendship to their offline world
* 40-60 per cent of online adults globally prefer their online
friendships the same amount or more than their offline friendships
* The UK’s adults feel more comfortable than their European
counterparts socialising online. Twenty eight per cent say they feel
confident in doing so compared to 21 per cent in Germany and just 16 per
cent in France. Globally, China leads the pack with 44 per cent of
adults claiming to feel confident socialising online
* 30-40 per cent of online children have made friends online

Living:
* UK adults spend an average of 40 hours per month online, almost
double that of their children who spend 24 hours online. The average
Chinese adult spends a reported 100 hours online
* Online gaming has become enormously popular, with 97 per cent of
online children and 65 per cent of online adults in the UK playing games
online
* Over half (55 per cent) of Britain’s adult online community owns
a digital music player and 58 per cent download music from the Internet.
Marginally more (65 per cent) of its online children download music from
the Internet
* People in the UK are by far the largest users of online travel
sites, with 81 per cent booking their travel online. Australia is second
to the UK with 67 per cent

Informing:
* The Internet exceeds the offline world as a source of key
information about the world we live in
* The vast majority of online children in the world use the
Internet to help with schoolwork with the exception of Japan (77 per
cent). The UK is third highest with 95 per cent of responding children
using the Internet for schoolwork
* Most online adults spend at least one hour per month both
reading news from online sites/blogs and from a print outlet
* Online beauty and fashion advice has become popular globally
with nearly 3 to 4 in 10 online users seeking advice

Buying:
* The UK is ahead of the rest of the world when it comes to
shopping online, with 96 per cent of adults responding that they shop
online at least sometimes. Germany is second to the UK, with 93 per
cent. China (86 per cent) and Brazil (80 per cent) had the lowest
positive responses
* Half of all global online users feel confident shopping online
* The UK is way ahead in terms of confidence when using the
Internet to shop. Seventy eight per cent of UK adults feel confident
shopping online. The US is second to the UK, with 63 per cent
* Compared to their parents, the UK’s children have significantly
less confidence in shopping online with just 32 per cent feeling
confident or very confident shopping online. China’s children are the
most confident online shoppers - 69 per cent offering positive responses

Banking:
* Banking is a popular Internet pastime for adults worldwide.
China (87 per cent) and the UK (85 per cent) lead the way
* 54 per cent of Brits manage financial investments online

Exploring:
* Although the majority of online adults and children have
received some level of violation (from minor spam emails to major hack
attempts) and express concern about online safety, most users do not
take enough steps to protect themselves online
* 12 per cent of UK online adults and 15 per cent of UK online
children say they feel confident surfing the Web without any security
software
* The majority of adult users worldwide have installed security
software but few go beyond basic steps such as changing passwords
frequently, using multiple email addresses and surfing only on trusted
sites
* Just half of UK adults use complex passwords to protect their
Internet security
* One in ten UK online adults have had someone use their credit
card online without approval - the highest in the world
* Thirteen per cent of UK adults have experienced someone trying
to break into their computer remotely compared to 43 per cent in China
and 23 per cent in Australia

Protecting:
* While the majority of parents recognise online threats to their
children, most underestimate the prevalence of these threats and far
fewer are taking actionable steps such as setting parental controls
* 72 per cent of British parents say they worry about their child
being approached with inappropriate content or solicitations online.
China and France were the highest scoring nations in the survey with
over 90 per cent of parents concerned
* Just 37 per cent of UK online parents have set parental controls
on their family computer
* Almost a quarter (20 per cent) of British parents have ’spied’
on their child’s online usage and only eight per cent have caught their
child doing something they don’t approve of
* There is a disconnect between the number of British adults who
think their child has received requests for personal information online
(just four per cent) and the number of children who say they have been
approached with such a request (25 per cent). Almost one in ten (eight
per cent) UK children have received inappropriate materials via the
Internet that made them feel uncomfortable
* Nineteen per cent of UK children say they do things online that
they know their parents would disapprove of. That figure is even higher
in China with 55 per cent responding in the positive

About the Survey
The survey was conducted online by third-party research firm, Harris
Interactive, and returned a total of 4,687 adult and 2,717 child
responses. All respondents spend at least one hour per month online and
were surveyed in their native language across eight countries (U.S.,
U.K., Australia, Germany, France, Brazil, China and Japan). The adult
(18 and over) and child (8 to 17) samples were both weighted to be
representative of the population of online adults and children for each
individual country.

The overall study entailed 15-minute interviews among adults and
5-minute interviews among children. Questions asked were identical
across all countries, with some overlap between the adult and children
surveys.

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