Wednesday, February 27, 2008

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Looks like Apple may have a surprise for us all on March 6th, a week later than Apple’s originally announced February release of its iPhone SDK. In its invite, Apple specifies that, “Some exciting new enterprise features,” will on the agenda at the Town Hall in Building 4 on Apple’s Cupertino campus on March 6th. Could this be the Exchange Direct-Push SvenOnTech first reported on last January that Apple is working on?

With e-mail push for corporate customers the number one request of the iPhone, such an “enterprise feature” would put another boast into iPhone sales for sure and finally giving Blackberry some mean competition. It’s clear Apple is aware of business men and women’s needs based just on this statement contained within the invite. It’s even possible that Apple may announce support for Blackberry BAS (push) server as well which would then cover the two most popular methods of receiving e-mail for business professionals.

Time will tell and it is our hope that Apple will impress with such an announcement next week.

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