This entry was posted on Tuesday, March 4th, 2008 at 14:07 and is filed under Accessories, Analysis & Commentary, Review. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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Tuesday, March 4, 2008
Crumpler has to be the one of the most unique companies I have ever encountered. Just a visit to its web site will leave you wondering what you’ve just gotten yourself into. Clicking any of the links may make many blush and rush to turn down the volume in their cubicles at work. I won’t even mention the chain on the main page and what happens when you pull it. (Okay, I will. It flushes a toilet!) The company is obviously one that prides itself in having fun while making some killer bags. My press swag prize was some itty bitty matches. Ya, matches!
I was privileged enough to be able to talk a bit to Bianca Dillion, Crumpler’s brave face for media relations, at this years Macworld Expo. She showed me the many different bags Crumpler has to offer (you can see them on a “normal” web site at its store) and the variety of tasks each bag can hold (forgive the pun.) Unlike other companies with boring names like “Road-warrior” or “Trail King”, Crumpler names its product line with gusto such as “Tony Blair”, “Albert Stash” and the “Harry Board” bag. If that’s just too odd for you, then you’ll want to look at the Squirrel line, mate.
If you noticed an English theme here, one of the founders, Dave, comes from Great Briton and has brought a bit of home back to the Aussie based company. Started 12 years ago in Melvin, Australia, by Steward Crumpler, Crumpler desired to make a tough bag that just looked different. He did not want to produce just another bag that screamed, “Look! I’m carrying a laptop!” and after a few minutes in the Crumpler booth, I can tell you he has succeeded.
At one point of my interview with Bianca, someone walked in and asked her if the straps of Crumpler bags would rip with “really heavy stuff in the bag”. Without asking what this guy was carrying — or why anyone would carry such weight — she told him without even a single bead of sweat falling from her brow that Crumpler bags have a lifetime warranty and it would replace any damaged bag if it happened. When I questioned her about her confidence in the bag, she told me that one method of testing the bags is to put it, “On the back of a 4 x 4 and drag it” all over the place in the dry dessert heat of Down Under. Bianca again reiterated that Crumpler desire is to sale tough high quality bags. Period. Well, and with style. 
You can tell that every bag Crumpler makes is well thought out. No bag is just another bag at Crumpler. From the crazy naming scheme to the bright colors, Crumpler bags stand out as something different. I don’t think Crumpler doesn’t have a bag in its mix that wouldn’t fit somebody’s need. From a basic bag for your laptop to one that could carry your entire office nicely, I just couldn’t stop being impressed by what I saw. Without doubt, Crumpler bags are just plain sweet!
With the degree of quality and style Crumpler is putting in its product line, it won’t be long before US cities become just like Melvin, Australia. Everyone will have a Crumpler on their back or shoulder.
March 20th, 2008 at 5:04
Let’s make that Melbourne, Australia, please.
May 8th, 2010 at 14:36
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