With the rumors running rampant on the Internet of 3G iPhones to be subsidized by AT&T for a final cost of $199 with a two-year contract, it seems that time is running out for supposed exclusive carrier for US iPhones. Signs seem to indicate that this rumor has substance. Apple’s reported recent deal with Italy’s Telecom Italia Mobile to sell the iPhone unlocked and with a lack of firmware updates from Apple here in the states to re-secure an easily hacked 1.1.4 release in February, one would presume Apple desires more sales than headaches.

Seeing the huge demand in China alone for hacked iPhones, Apple can no longer ignore the demand for the Super Phone it released nearly a year ago last June. If the Cupertino iCompany does indeed decide to sell an unlocked iPhone, then AT&T needs to find another way to lock in its customer base. It will have to do it the old fashion way by eating a loss on the phone hardware in exchange for two years of your life. At a 50% discount of the initial cost of the phone, this will surely spawn new sales to the phone as well as retain current iPhone users desiring the faster mobile data access and possibly other hardware upgrade goodies such as rumored GPS (which I say is most unlikely.)

With a lack of a large GSM pool in the States, there may be not a huge splurge in unlocked iPhone sales locally, but where GSM is king, such as Europe and China, Apple could make a killing on the next generation iPhone if it truly will be sold as an unlocked device. Apple stands to make a greater profit with this business plan than skimming a few dollars a month per AT&T customer as it is suggested it is doing currently. While Apple is nearly half way to Steve Jobs self-commissioned 10 million phones sold by the end of 2008, sales have sagged in the last few months. International sales are even lower. An unlocked phone will change all that and meet, if not exceed, that 10 million mark for sure.

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2 Responses to “Rumors of AT&T Subsidized 3G iPhone Could Mean It Will Be Sold Unlocked”

1. Phil Says:
   May 2nd, 2008 at 13:01

   “spurn new sales” ????

2. Sven Rafferty Says:
   May 2nd, 2008 at 13:06

   hehehe, whoops. We won’t tell Freud about that slip.

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