Thursday, May 29, 2008
Adam Mobile iPhone

A.D.A.M., Inc., the leading provider of high-quality health information and benefits technology solutions, today announced the A.D.A.M. Symptom Navigator web application for the iPhone. An industry first, this interactive tool helps consumers match medical symptoms with relevant assessments and appropriate treatments. Symptom Navigator empowers consumers to make the best use of the healthcare system and understand when self-care or a doctor visit is appropriate. To access the Symptom Navigator on the iPhone, visit http://iphone.adam.com. The tool offers possible causes of the symptom and medical condition, how to self treat, when it is an emergency, when you should call a doctor, and how to prevent it in the future.

“Consumers expect information at their fingertips, at all times, and being able to deliver healthcare information to mobile devices is of real value to users,” said Greg Juhn, senior vice president of product development at A.D.A.M., Inc. “Whether you are travelling on vacation with your kids or on a business trip and feeling ill, an extensive library of symptom guidance will now just be a tap away on your iPhone.”

A.D.A.M. engineered this web application version of its Symptom Navigator for optimal display on the iPhone, taking full advantage of its revolutionary Multi-Touch interface. Using the Symptom Navigator, consumers are presented with an image of the human body and they click on the affected area of the body to receive a menu of related symptoms. After selecting a symptom, the user is walked through the possible causes, home care, when to consult your doctor, and what to expect from your doctor. This data is provided by A.D.A.M. from their medically reviewed, evidence-based and URAC accredited Health Encyclopedia. A.D.A.M. owns one of the largest consumer health libraries in the world.

“Healthcare information on-the-go is important to today’s increasingly mobile society. A.D.A.M.’s Symptom Navigator for the iPhone brings high-quality medical information to consumers anytime, anywhere,” said Dr. Alan Greene, FAAP, chief medical officer of A.D.A.M., one of the “Top 25 Most Influential Forces in Healthcare IT” (Advanced for Health Information Executives), author and popular health commentator for national television. “A.D.A.M.’s new Symptom Navigator for the iPhone represents the wave of the future for mobile healthcare technology applications, which will help transform the consumer-directed healthcare experience over the next several years. Everyone should have Symptom Navigator as a home button on their iPhone.”

The Symptom Navigator for the iPhone was adapted from A.D.A.M.’s popular standard edition of its Symptom Navigator, which is available on such prestigious medical Web sites as Duke University Health System, Loma Linda University Medical Center, Methodist Medical Center, the University of Wisconsin Health and thousands of Benergy employee portals. The iPhone version can be branded by A.D.A.M.’s clients and used to drive loyalty, retention, and traffic.

For more information about Symptom Navigator for the iPhone, please visit http://www.adam.com/iphonesn.

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