This entry was posted on Monday, June 16th, 2008 at 11:39 and is filed under Analysis & Commentary, Cellular, GPS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Monday, June 16, 2008
TomTom has confirmed to SvenOnTech that it has indeed, “…tested and successfully [ran] our navigation software on the iPhone and it looks good and works well.” The Holland-based company told SvenOnTech that it is waiting to see what Apple’s strategy for the built-in GPS is on the next-generation iPhone, “…before we can say more about what kind of opportunities this will bring us.”
TomTom is excited that Apple is entering the GPS world with the 3G iPhone, due to release July 11th at both Apple Stores and AT&T stores in various markets, and is more than ready to bring its highly acclaimed navigation software to the iPhone.
TomTom believes with the development of more pedestrian navigation systems, such as the iPhone and Nokia’s offerings, it will continue to bring greater attention and demand to car navigation devices. “With more and more people getting acquainted with navigation, this will also further grow the demand for car navigation,” TomTom’s Karen CK Drake, Public Relations Manager for TomTom, told SvenOnTech last week. Drake emphasized that it does not believe the iPhone to be a replacement device for GPS but rather be “complementary” to its current offerings of car-mounted GPS units.
SvenOnTech will actively watch this developing story and keep our readers abreast of any new information as becomes available.







June 16th, 2008 at 13:17
I don’t know about Sven, but I’m just dying to have an iPhone GPS _and_ a TomTom GPS. How else could I drive two places at once?
June 16th, 2008 at 21:14
And, how much are the map upgrades for the US market?
They’re $100 for their GO units.
June 16th, 2008 at 21:18
bonesb, when I pressed TomTom if it would use Google Map’s data for its maps, it would not comment on that specific question. So, it’s possible that it will tap into the Google Map database since it uses the same maps (TeleAtlas) as TomTom. We’ll just have to wait and see.
June 17th, 2008 at 8:30
From what I’ve read, TomTom for the iPhone is turn-by-turn nav software. I can see Apple not wanting TomTom on the iPhone due to the likely high battery drain.