Verizon Wireless, the nation’s leading wireless service provider, and Loopt® announced today that Verizon Wireless customers can now access Loopt’s interoperable location-based service.

Loopt allows friends who opt in to be located by other friends to show where the friends are located and what they are doing via detailed, interactive maps on their mobile phones. Loopt helps friends connect on the go and navigate their social lives by orienting them to people, places and events. Users can also choose to permit sharing of location updates, geo-tagged photos and comments with friends in their mobile address book or on online social networks, communities and blogs.

“Loopt helps Verizon Wireless customers stay connected to friends and share their location in a fun and interactive way,” said Ryan Hughes, vice president of digital media programming for Verizon. “Loopt enhances our customers’ real world experiences by helping friends stay informed of their friends’ lives.”

“We are on a mission to deliver Loopt to consumers everywhere, and by offering our service to Verizon Wireless customers, we’re significantly closer to achieving that goal,” said Sam Altman, chief executive officer and co-founder of Loopt. “With Loopt, Verizon Wireless customers now have a powerful tool to navigate their mobile lifestyles and easily connect with people and places around them.”

Loopt, the social mapping industry leader, offers the most intuitive and effective privacy controls and security features for end users. Loopt is 100 percent permission-based and users share location information only with their known friends via private networks. In addition, Loopt users can easily turn location-sharing on or off at any time on a friend-by-friend basis or for all friends at once. Loopt regularly works with organizations such as the Family Online Safety Institute, ConnectSafely.org, the Center for Democracy & Technology, Progress & Freedom Foundation’s Center for Digital Media Freedom, and the Internet Safety Task Force.

Loopt is available today on select Verizon Wireless phones for $3.99 monthly access in the Tools on the Go, Featured Applications and Community shopping aisles in the Get It Now® virtual store. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.