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Excitement is brewing with anticipation for the iPhone 3.0 OS update preview tomorrow. Rumors are already spilling details that include Copy and Paste (FINALLY!), MMS, and built-in tethering (at a cost, I’m sure.) Unfortunately, folks, I really don’t see this as a major update, just like 2.0. Apple, with Steve Jobs on stage, does a great job of making nothing seem special. Tomorrow it will have a difficult job pulling that task off without iCon front and center. If you’re honest with yourself, you’ll agree with me, there’s nothing special in what we’ve heard thus far. Copy and Paste should have been released in a minor update with 1.x. MMS should have been there on Day One and tethering introduced no later than 2.0. So if these rumors are true, and most likely they are as Kevin Rose is backing some of them and was dead-on with his last predictions concerning Apple, why are we all getting excited? Give me a break, the Plane Jane Motorola RAZRs have 2 out 3 of these features. Yawn.

Some may point out the addition of the Premium App Store as another rumor for 3.0 but I discount that since it’s not tied to the OS and more to the back-end of the store. Who cares. This is nothing more than Apple trying to make more money, encourage better games, and crack deeper into the PSP and DS market. This is not an operating system advancement.

Now don’t get me wrong, I’m happy that these reported features will finally make it to the phone I love to use, but I’m just trying to add perspective here. There’s no reason to get all giddy for nothing short of what we should have already had. I truly hope there is MUCH more coming and that the Palm Pre tit-for-tat reports are correct. It would be nice to see a turn-by-turn GPS application announced (which again, nothing new for many other smartphones), video support (more same-old-same), and push-notification finally supported promised by Apple at its last software upgrade preview nearly a year ago. I want to be dazzled like I was at Macworld when Steve announced the iPhone. Please Apple, don’t just repackage your competitions features as something new and amazing. Do us right.

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3 Responses to “Why the iPhone 3.0 Firmware Will Be Ho-Hum and Nothing More Than a 2.3 Update”

  1. Shashi P Says:

    If new features were the only yardstick, then just like the iPhone, Humans too would be the most boring things on this planet. So swallow your yawn, and think of the “Platform Potential” – just as one would think of the Human minds potential! Ofcourse there are some Humans with Razr like potential who yawn… :smile:

  2. pk de cville Says:

    Sven,

    Your boring condescension AFTER the intro might be appropriate, but BEFORE, it’s just annoyingly narcissistic.

    You’ve got the best hi-tech innovation team working their pants off to get everything ready to roll.

    Who needs your boredom?

  3. AladdinHotelLasVegas Says:

    at least they are doing something…

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