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Tuesday, March 17, 2009
With much anticipation, Apple took off the covers of its latest version of the iPhone OS today from its Cupertino headquarters. As believed, Cut and Paste, MMS, and tethering support was announced. Actually, tethering was brought up during the Q&A and was confirmed by Scott Forstall, Senior Vice President of iPhone Software at Apple, telling the audience, “We’re supporting tethering in the client side, we’re building that support in. We’re working with our carriers around the world.” Dozens of other features, mostly for developers, where announce as well such as support for Google Maps so applications will no longer have to send a user to the Google Maps application but rather integrate it directly into its application. This also means turn-by-turn directions will be supported though it will be “bring your own maps” for licensing reasons. TomTom has a chance!
Forstall early on admitted blowing it on a feature that should have been out last year saying, “Next, Push. You know, we’re late on this one.” Working with developers and listening to their suggestions lead to a re-tooling of Push and now Apple believes the version that is in 3.0 is much better than what it once had. Examples of push, such as IM, were shown to work very nicely much like SMS or reminders in the current version of the iPhone.
Subscriptions will also now be available for software making way to purchase multiple levels of a game or more months for a sports service, for example. Peer to Peer connectivity is also added allowing for easier connection between two or more iPhones for multi-player games or for address card exchange, though the latter was not mentioned.
Hardware vendors will also have use of the iPhone via the dock connector, finally. Examples shown were the iPhone docked in a speaker system in which you could control the tone with an onscreen EQ. SvenOnTech is aware of Altec Lansing showing off alpha hardware to Apple in January and suspects that this very hardware was shown in the slide show, today. Other items shown were a blood pressure cuff and a blood tester for diabetes. With this access, it’s quite conceivable third-party vendors can finally tap into the phone and possibly tie it into car stereos or home dock systems. The ultimate speaker phone.
Copy and Paste looks fantastic. When asked what the hold up was all about the answer given was “security” without any further explanation. I find this a very interesting response since nearly every device on the market has this feature and these manufactures, such as Microsoft and RIM, seem to have not been worried about “security”. It’s hard to say if it was a cover-up excuse or something deeper RIM and MS haven’t considered.
Other goodies include landscape support for SMS, Mail, and Notes. Speaking of Notes, you’ll finally be able to sync those scribbles in your iPhone with 3.0. Voice notes was also shown off which looks to be quite nice. Steaming video was demonstrated by ESPN which looked incredible. YouTube will now allow you to enter your account information keeping favorites and subscriptions synced between phone and desktop. Multiple pictures can now be sent in Mail as well as direct access to the mail application for other apps. Safari users will also be happy to know Auto-fill has made its to the upcoming summer release of 3.0 as well.
So, what about that MMS and A2DP (stereo Bluetooth support) caveat? You know, how Apple just kinda breezed over the fact that you’ll need to have a 3G iPhone to get that working? Mmm, kinda fishy, we think. While it’s solely possible that the lack of support for stereo Bluetooth may be so on the older hardware, we’re at a loss why MMS cannot be supported. Let’s see, you can take a picture in the Facebook app and send it to your profile, today. Same with Twittelator Pro to post pics and embed the link in your Twitter posts, but Apple can’t open the camera in SMS and grab a shot to send because of hardware? Doesn’t make sense to us. Other 2G devices do MMS just fine, so why not Apple’s? We believe it’s a way for Apple to force users to purchase new hardware though we could be wrong on this. Still, can’t see how hardware other applications use without issue for photos can’t be used by Apple.
All-in-all a great announcement for developers at the iPhone OS 3.0 preview announcement. If they use the tools given to them today, this free update for all iPhone users, $9.99 for iPod touch, could be a mean and exciting update for sure. Guess that puts egg on our face for last nights post, huh? 
March 17th, 2009 at 18:09
As an iPhone 1.0 owner, I have very few expectation beyond what I have received thus far. The phone will be two years old about the time iPhone 3 hardware is released and I will upgrade. Not sure why I would care that MMS and Stereo Bluetooth are limited to the 3G. These are two year devices, and I am mostly impressed with how much better the device has gotten over the past two years. I can’t say that about any other phone I’ve purchased in the last decade.
March 18th, 2009 at 2:58
Hmm. Going for hits with that headline are you?
Nobody is forcing anybody to upgrade anything with the 3.0 update. The 1st gen iPhones will continue to work just dandy, with the addition of some nice features (cut and paste, spotlight etc).
Turn down the anti-Apple hyperbole, eh?
March 18th, 2009 at 8:05
Brad, since MMS is one of the top three requested features of ALL iPhone users, this 3G iPhone requirement will indeed “force” many users to upgrade. No trolling for hits, just pointing out what isn’t obvious to others.