Mint.com partnered with the Consumer Electronic Association (CEA) to analyze consumer electronic spending. The CEA provided the top ten products people wanted this past holiday season, along with the top ten purchased (see graphic – credit Mint.com). Mint.com looked at the anonymous, aggregate spending of its 2 million users. The report can be found on the award-winning MintLife blog at: www.mint.com/blog/.

“CES was teeming with new products that have people excited about what will be the next must-have consumer electronic products, from 3D televisions, to super thin flat screens, smart phones and e-readers,” said Aaron Patzer, vice president and general manager of the Intuit Personal Finance Group. “We found a lot of compelling data to support high hopes for the sale of the winning products from this year’s show, because the category in generally has sold incredibly well.”

According to the CEA, a notebook/laptop was the most desired product for the 2009 holiday season, though portable MP3/digital media players were the most frequently purchased. In addition, the report found:
- The Consumer Electronics category is hotter this year than last
- Holiday shopping in general was down in 2009, compared to 2008 (down three percent) and even more when compared to the pre-recession 2007 season (down 18 percent)
- Consumers are spending more money, more frequently, on consumer electronics

The CEA partnership is the latest in a growing data program for Mint.com.