The Apple iPhone is defined by its user experience. “Sleek”, “Sophisticated” and “Stylish” are only some of the words that come to mind when faced with a shiny new iPhone or iPad. Traditionally, national and global news coverage does not have the same sort of adjectives associated with them. Things like “depressing”, “flat” or “biased” are often found more closely tied to how the public views mass news media. Pulling the two together is Blancspot (iTunes link), a revolutionary new way to experience and interact with the news on the iPhone that combines photojournalistic elements and solid news reporting with social media and cause activation tools.

The idea has intrigued Apple, which is now prominently featuring Blancspot in the iTunes App Store for the second week running. We were thrilled at the response to Blancspot from Apple. The idea of Blancspot fits hand in hand with the ideology of Apple, where not only is function paramount, but the entire experience of the user. Blancspot is not just news you read – its news you experience.

Being on Apple’s good side has had its advantages. In the first 24 hours of its release, Blancspot shot to the top five of the best selling news applications, where it has stayed for a week. In that time, its sales landed us the number three position in the coveted top grossing news apps.

The goal of Blancspot is to give consumers a full 360 view of news, allowing them to form their own judgments and become a part of it, either through discussion or active engagement. To do this, Blancspot provides:

Stunning images from top photojournalists around the world presented in cinematic sequences set to an ever evolving soundtrack.
An unbiased summary of complex topics with links to relevant external sources on both sides of an story
Engagement with up to the minute social conversation through a targeted look into Twitter
The ability to engage with or create causes related to the news

Blancspot is available for the iPhone and iPod Touch, and to celebrate its successful launch and feature by Apple we are reducing the price to $1.99 until September 13th . An iPad optimized edition of Blancspot is scheduled for a mid September debut, and we will let you know when it is ready for you to look over.

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