Tuesday, September 21, 2010

DELUXE AND ECHOSTAR ANNOUNCE DIGITAL CINEMA SATELLITE NETWORK

Deluxe Digital Cinema Inc., a subsidiary of Deluxe Entertainment Services Group Inc., and EchoStar Satellite Services, L.L.C., a subsidiary of EchoStar Corporation (NASDAQ: SATS), today announced the formation of Deluxe/EchoStar LLC, a joint venture to build an advanced digital cinema satellite distribution network targeting delivery to digitally equipped theaters in the U.S. and Canada.

This Deluxe/EchoStar Network brings the full power of the digital satellite technology directly to the local multiplex. With Deluxe as the leading worldwide provider of services in film and digital media to the entertainment industry and EchoStar’s veteran experience as a satellite services provider, Deluxe/EchoStar can deliver traditional 2D and 3D feature films, live events, special content, and other programming developed specifically for digitally equipped theaters at the highest quality and with the most coverage, reliably and efficiently.

“EchoStar Satellite Services has developed a strong partnership with Deluxe, one built on a common foundation of superior service and innovative thinking,” said Dean Olmstead, president of EchoStar Satellite Services. “Deluxe/EchoStar marks the next evolution in theatrical distribution and exhibition and gives distributors and movie theaters confidence in partnering with a proven digital cinema network.”

“We began testing sites around the country with EchoStar about a year ago to determine how best to develop the network,” said Cyril Drabinsky, President and CEO, Deluxe Entertainment Services Group. “The results confirmed that delivering feature films through our satellite network would provide optimum quality and reliability for our customers and present an open platform for easily accommodating a variety of digital delivery services,” added Drabinsky.


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