This entry was posted on Thursday, September 6th, 2012 at 1:22 and is filed under Analysis & Commentary, Rumors. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
Steve Jobs was famous with folklore of terminating employees for leaking details or nuggets of forthcoming products and yelling at suppliers for slip-ups. He even would sick the San Mateo and San Francisco Police departments after those with Apple property. Apparently, a year later, those days are long gone.
Many wondered what changes would occur when Steve no longer ran the company and Apple’s ability to keep things under wraps seems to be the glaring delta. It all started with the iPhone 4S and the camera. If you remember, Sony’s own CEO Howard Stringer told the press first hand that the next iPhone would use high-end Sony optics. Earlier this year, the iPhone 5 rumors began with LTE confirmation from sources at Verizon and Sprint. Sure, this was a given, but just the same, it’s hard to imagine both carriers making comments so high up the food chain let alone even one of them in the era of Steve Jobs. In between iPad mini and Apple TV television chatter, word came that the screen was growing for the next-generation iPhone. If the word of a reliable source wasn’t good enough, well then, how about a picture? Sure enough, leaks slowly trickled in of a larger 4.0 inch screen. What made this tidbit interesting was that the screen didn’t grow proportionally like those on the easy to read Androids but it grew taller instead.
Soon after the screen images began appearing all over the web, more parts revealed themselves such as the nano-SIM card, ear-phone jack moved to the bottom of the iPhone, a new 9-pin connector, NFC (which now most feel it is not Near Field Communications), and bits-and-pieces of other items. The rear Unibody design also soon joined the front-face pictures reminding us of the two-tone rear of the first-generation iPhone. Even the announcement date of September 12th was dribbled out in late July which Apple confirmed that leak yesterday. The release of September 21st seems to be a sure bet at this point with so many exposés coming to life.
It appears that things have changed in Cupertino and the once Operations Manager Tim Cook doesn’t lay down the law of secrecy quite like his predecessor did. Sure, in years past, we’ve seen the iPhone 4 due to a drunk employee’s error at a bar, but look what wrath that brought Gizmodo. Other than that incident, rumors have always been regarded as that, rumors. Little stock has ever been placed into them and nearly every time, they are indeed wrong. It appears this time, it will all be spot on. I can only imagine that Steve Jobs is rolling in his grave and trying to claw his way out to eat Tim Cooks brain like a scene from Day of the Living Dead. Where Jobs labored insanely severe, Cook seems to have been taking no interest in keeping the next ho-hum iPhone under lock and key.
Maybe, just maybe, this all has been part of Cook’s plan and in fact these leaks are from Apple itself. Remember last years tear-drop iPhone casing we saw every where prior to the iPhone 4S which of course was completely unchanged on the exterior outside of the metal band? Other changes distributed on the Internet were likewise never to materialize. It’s very possible that this scenario could be what happens; however, this time, there just seems to be too many parts, too many sites with its own proof, and too many confirmations from reliable sources for this all to be an Apple planted hoax. But, I’ll still tip my hat to the notion that it is possible.
This time however, there seems there will be little surprise at next weeks announcement since this next iPhone looks little more than a Nexus catch-up more than an innovative device of the original iPhone. Heck, the design is now going to be three years old! It will be interesting to see how well Apple’s PR Machine can pat it’s own back on stage and make it sound like it really is new and cool. In less than a weeks time, we will see just how many of the iPhone leaks panned out and thus lead more credence to all the iPad mini rumors we keep hearing of as the age of the Steve Jobs Ultra-Secrecy Policy is no more at Apple.