This entry was posted on Monday, September 10th, 2012 at 8:50 and is filed under Analysis & Commentary, Smartphone. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
There has been much talk about how the leaked next iPhone stretched screen isn’t good enough. Proportionally larger is what the public wants and demands based on what I’ve read in comments to my other posts and from what I hear in conversation with others. But this is Apple whom boasts about how it does not care what the customer wants but gives them what they need. This would be such a moment.
Android has done an interesting job of expanding the original 3.5 inch screen of the iPhone to points of wondering if you’re placing a small paperback on your ear rather than a phone like seen with the Galaxy Note and Dell’s ill-fated stab with the Streak. Motorola, HTC, and Samsung seem to have a following with its larger phones where the screen grew both in length and width gaining kudos mostly from those using GPS and video apps. Bigger is better, right? Well, not in Steve Jobs eyes. He had discounted the larger screen in previous iPhone events calling them clunky and difficult to use with a single hand which I agree with in my experience of such phones. But longer. Mmm, Steve never bad mouthed longer.
Many sites have shown off what possibilities of a longer screen would be like most notably the extra row of icons. Interestingly enough, however, the bulk have neglected to show off movies. You know, true HD moves that are in the 16:9 ratio. Apple moved to this very ratio with its Cinema Displays years ago and wedged them into some of its laptops. Moving the iPhone into the same Hollywood neighborhood makes sense. So much so, one has to even question if the iPad mini will be a 16:9 ratio device. But let’s not get off topic with the iPad mini rumor and stick to the iPhone 4SS (second S for stretched) we have all come to love to hate in the last few months.
Investigating deeper, we have witnessed that Apple has proven content is king with iTunes and the App Store. Jobs was fierce in his pursuit to bring all of the major studios to then iTunes Music Store and broden Apple’s appeal. It has done so very well, and now that its hobby, in the form of a black hockey puck, is doing impressively wonderful, it makes absolute sense for Apple to press on with true HD presentation. Watching a movie or TV show or even a YouTube video for that matter without black bars but rather with a filled screen is what perfects the package. When the laptops and home displays were “stretched”, very little notice was made of this and life went on. In fact, the change was so benign that it has been forgotten by the majority of the tech press and thus why the parallel to the iPhone is missed.
Apple loves all things perfect. It ignores market requests for this reason and instead gives the world a no exceptions product. This doesn’t excuse Apple for making the next iPhone taller if the leaks are true or am I stating I like it. Apple through its fiber as knitted by Steve Jobs does things very differently than the rest of the tech world and this is merely another example of that. This iPhone most likely was the last phone Jobs had direct influence on and stretching it to improve the video experience from his point of view would make absolute sense. If all the early analysts predictions are correct that this will be the best selling iPhone ever, then this may be Steve Jobs’ swan song.