With much anticipation, Apple took off the covers of its latest version of the iPhone OS today from its Cupertino headquarters. As believed, Cut and Paste, MMS, and tethering support was announced. Actually, tethering was brought up during the Q&A and was confirmed by Scott Forstall, Senior Vice President of iPhone Software at Apple, telling the audience, “We’re supporting tethering in the client side, we’re building that support in. We’re working with our carriers around the world.” Dozens of other features, mostly for developers, where announce as well such as support for Google Maps so applications will no longer have to send a user to the Google Maps application but rather integrate it directly into its application. This also means turn-by-turn directions will be supported though it will be “bring your own maps” for licensing reasons. TomTom has a chance!
Forstall early on admitted blowing it on a feature that should have been out last year saying, “Next, Push. You know, we’re late on this one.” Working with developers and listening to their suggestions lead to a re-tooling of Push and now Apple believes the version that is in 3.0 is much better than what it once had. Examples of push, such as IM, were shown to work very nicely much like SMS or reminders in the current version of the iPhone.
Subscriptions will also now be available for software making way to purchase multiple levels of a game or more months for a sports service, for example. Peer to Peer connectivity is also added allowing for easier connection between two or more iPhones for multi-player games or for address card exchange, though the latter was not mentioned.
Hardware vendors will also have use of the iPhone via the dock connector, finally. Examples shown were the iPhone docked in a speaker system in which you could control the tone with an onscreen EQ. SvenOnTech is aware of Altec Lansing showing off alpha hardware to Apple in January and suspects that this very hardware was shown in the slide show, today. Other items shown were a blood pressure cuff and a blood tester for diabetes. With this access, it’s quite conceivable third-party vendors can finally tap into the phone and possibly tie it into car stereos or home dock systems. The ultimate speaker phone.
Copy and Paste looks fantastic. When asked what the hold up was all about the answer given was “security” without any further explanation. I find this a very interesting response since nearly every device on the market has this feature and these manufactures, such as Microsoft and RIM, seem to have not been worried about “security”. It’s hard to say if it was a cover-up excuse or something deeper RIM and MS haven’t considered.
Other goodies include landscape support for SMS, Mail, and Notes. Speaking of Notes, you’ll finally be able to sync those scribbles in your iPhone with 3.0. Voice notes was also shown off which looks to be quite nice. Steaming video was demonstrated by ESPN which looked incredible. YouTube will now allow you to enter your account information keeping favorites and subscriptions synced between phone and desktop. Multiple pictures can now be sent in Mail as well as direct access to the mail application for other apps. Safari users will also be happy to know Auto-fill has made its to the upcoming summer release of 3.0 as well.
So, what about that MMS and A2DP (stereo Bluetooth support) caveat? You know, how Apple just kinda breezed over the fact that you’ll need to have a 3G iPhone to get that working? Mmm, kinda fishy, we think. While it’s solely possible that the lack of support for stereo Bluetooth may be so on the older hardware, we’re at a loss why MMS cannot be supported. Let’s see, you can take a picture in the Facebook app and send it to your profile, today. Same with Twittelator Pro to post pics and embed the link in your Twitter posts, but Apple can’t open the camera in SMS and grab a shot to send because of hardware? Doesn’t make sense to us. Other 2G devices do MMS just fine, so why not Apple’s? We believe it’s a way for Apple to force users to purchase new hardware though we could be wrong on this. Still, can’t see how hardware other applications use without issue for photos can’t be used by Apple.
All-in-all a great announcement for developers at the iPhone OS 3.0 preview announcement. If they use the tools given to them today, this free update for all iPhone users, $9.99 for iPod touch, could be a mean and exciting update for sure. Guess that puts egg on our face for last nights post, huh? 
Excitement is brewing with anticipation for the iPhone 3.0 OS update preview tomorrow. Rumors are already spilling details that include Copy and Paste (FINALLY!), MMS, and built-in tethering (at a cost, I’m sure.) Unfortunately, folks, I really don’t see this as a major update, just like 2.0. Apple, with Steve Jobs on stage, does a great job of making nothing seem special. Tomorrow it will have a difficult job pulling that task off without iCon front and center. If you’re honest with yourself, you’ll agree with me, there’s nothing special in what we’ve heard thus far. Copy and Paste should have been released in a minor update with 1.x. MMS should have been there on Day One and tethering introduced no later than 2.0. So if these rumors are true, and most likely they are as Kevin Rose is backing some of them and was dead-on with his last predictions concerning Apple, why are we all getting excited? Give me a break, the Plane Jane Motorola RAZRs have 2 out 3 of these features. Yawn.
Some may point out the addition of the Premium App Store as another rumor for 3.0 but I discount that since it’s not tied to the OS and more to the back-end of the store. Who cares. This is nothing more than Apple trying to make more money, encourage better games, and crack deeper into the PSP and DS market. This is not an operating system advancement.
Now don’t get me wrong, I’m happy that these reported features will finally make it to the phone I love to use, but I’m just trying to add perspective here. There’s no reason to get all giddy for nothing short of what we should have already had. I truly hope there is MUCH more coming and that the Palm Pre tit-for-tat reports are correct. It would be nice to see a turn-by-turn GPS application announced (which again, nothing new for many other smartphones), video support (more same-old-same), and push-notification finally supported promised by Apple at its last software upgrade preview nearly a year ago. I want to be dazzled like I was at Macworld when Steve announced the iPhone. Please Apple, don’t just repackage your competitions features as something new and amazing. Do us right.
So Apple has left its heart in San Francisco with Tony Bennett singing farewell to the Keynote crowd on Apple’s behalf this year at Macworld Expo 2009. So what’s on tap for next year? Who will do the keynote? Will there even be a keynote? What is IDG, Macworld Expo presenter, going to do? Think anchor. As in one for a mall and not one that sinks a ship… Next to Apple, what company in the South Hall has the money, brand recognition, and guts to take center stage in Apple’s place? Microsoft.
Imagine it. Steve Ballmer up on stage smacking out some of its own sales figures. You know, how it sales more office productivity applications than any other company in the world? How it is number one in sales for things like mice and stuff of that nature. Want big announcements? Maybe X-Box integration with the Mac? ‘Watch X-Box Live content on your Cinema display through your Mac,’ Microsoft CEO, Steve Ballmer, could tell the crowd. Or how ’bout, ‘Today we’re announcing Office Live for the Mac. Do all you can on Windows on your Mac. Today. For free.’ Microsoft could pull it off.
Now granted, Microsoft isn’t well known for innovation as of late, look at the Zune for an example of copy-cat failure, but it is well known, period. Putting up Ballmer, of even Gates, to speak before a crowd of emotionally injured Mac faithful could turn the tide for the Redmond-based computer company. Just the fact of Microsoft stepping in for arch rival Apple would be enough to cause the media to stomp over each other in the West Hall to get good seats for the keynote. Mac fanboi’s may hold to their code of loyalty, but there would be a lot more curious showing up to see how it all plays out in their place. Think about it, Microsoft at the All Things Mac expo. The center of the Macintosh universe…and Microsoft is right there in the middle of it all! Without a doubt, a Microsoft anchor at the 2010 Macworld would cause a flurry in the industry and best of all, for Microsoft, piss off Steve Jobs to no end. Just watch Triumph of the Nerds for a Jobs reaction to when he’s burned by Microsoft. You know, Macworld 2010 has potential…
While Macrumors.com live feed was hacked and spewed mis-information that Steve Jobs had died, Phil did alright in Steve’s place this morning at Macworld’s final Apple Keynote. Sure, he went WAY in-depth but that was largely due to the lackluster amount announcements. iLife, iWork, and iTunes multi-level pricing is about what we got this morning. Oh ya, you can now purchase music on your iPhone via the 3G network starting today, as well. Sure, iPhoto’s face recognition is way cool, as is iMovie’s ability to take the jitter out of your bumpy video, iwork.com document sharing is nice, and the Keynote iPhone App Remote is great, as is the 17″ MacBook Pro, but nothing earth shattering today. (I’m sure my high school teacher will kill me for that run on. Sorry Mr. Orlando.) Oh wait, yes, the 17″ WILL come in either “I can’t see a thing” gloss or the better matte option. I guess that rox.
Apple finished its announcement with Tony singing about leaving his heart in San Francisco as this is Apple’s last Macworld. And again, Steve Jobs is not dead. Well, he may be and the Board is just holding off on that news like his cancer and his hormone issue. But hey, that’s another story.
Since doors are opening late, I now have to figure out how to make up my 10:30 appointment. Stay tuned for more updates through the day.
Rumor after rumor of Apple’s CEO, Steve Jobs, impoverished health seems to be bring down the Cupertino-based computer company’s stock price faster than the fall of crude oil and yet still, Jobs hides behind his ego and doesn’t put an end to it. While many critics of the Jobs Health Report cry foul and point out no other company is effected by the well being of its CEO, most of them are all forgetting that those companies don’t have Steve Jobs at the helm. Since day one, Jobs ego has carried, and hurt at times, Apple to great heights. Folklore of his direct hands on for everything from the iPod development to every iPhone application being OK’d by him first has proven that Jobs has his hands in everything. No other Big Honcho can make this claim. To many Chiefs, this would seem a ludicrous task but for Jobs, it’s a necessity. Truth is, this style of running the company has been a great asset to Apple and its stock holders, for the most part, but it is now becoming a liability.
Because Jobs has made it his priority to put all things through the Gates of Jobs (no pun intended), it has created this vacuum in the world of all things Apple. Once Jobs is removed, that vacuum will collapse upon itself. From uneasy stock holders to dismayed Apple fanboys, the companies finances could take a terrible hit by a Steve Jobs void. While it is silly to even care about someone’s health that runs a company — Jobs has surrounded himself with a fine group of lieutenants — again, Jobs has made this all happen because of the precedent HE created. HE has given all the keynotes at Macworld since his return as interim CEO in 1997. HE has been the one presenting the world with new products and services for all of 2008. HE has been the man on the cover of Macworld, Time, Newsweek, and other national magazines. HE was the one that made the monumental deal with AT&T for the iPhone without even showing then-Cingular a stinking sketch let alone a mock-up phone. HE has been the one to make hard-nosed and egotistical comments in the name of Apple since its inception. It’s always STEVE JOBS and no one else in the lime light and making the decisions. So, logic would say, if HE goes, so will HIS company.
If Apple, er, Steve Jobs wants to put an end to this madness, he needs to respond to the rumors. Again, it is asinine for such a thing to be done, but it is also foolhardy for the general to ride a chariot at the front of the line during war. Jobs has brought this upon himself with his swelling ego and now he must answer the very bloggers he hates. He must acknowledge their power as well as his miscalculation of monarchy company rule if he desires to see Apple continue its skyward journey. Otherwise, it’ll be difficult for the phoenix to rise out from the ashes for a second time.
If your new to the Mac and have come to love Outooks three-column view or you just know you’ll love having that as a long-time Mac user, well, you don’t have to wait for Entourage 2008 to get it. You can have it for your Mail.app now.
Letterbox is a Mail.app add-on that grew from a thread on Ars Technica. Aaron Harnly took upon himself to resolve the conversation and please for three-columns and made the add-on for all to gleefully download and use.
Mr. Jobs,
I am an enthusiastic switcher that has brought many friends, colleges, and clients to Macintosh platform. I love Apple products and the experience associated with it. While I understand one company can not be all things to all its customers, I would think healthy competition would be something Apple to welcome. However, based on recent reports of the App Store refusing applications such as Podcaster and now the Opera Mini browser, I would seem to think Apple is actually scared of it. This surprises me coming from a company that defied all odds in the late 90s to which Michael Dell suggested that Apple close down and pay off its stock holders. Yet here we are a decade later with Apple worth more than the company named after Michael to hear it saying, ‘No!’ to apps that are “similar to other iPhone applications’.
I guess your true intent for the iPhone is drive its overwhelming success into the ground much like you did with the original Macintosh in 1986. Make it a close system and you become the gatekeeper. Prevent competition and hold the keys tightly. Steve, what if AT&T, Verizon, Sprint, and all the other carriers had told you years ago when you brought the iPhone to them, “No, your phone is too similar to other devices we carry”? You would have fought tooth and nail to have one of them open their network to Apple. But here you are, closing your network. Why? What possible reason could you have that would be justifiable? Your company just recently threw its support to a controversial proposition with a statement saying marriage shouldn’t be held back from any one. Then Apple turns around and tells its customers that they do not have the right to choose what browser or podcatcher they want. Have you knocked at the door of Hypocrisy this Halloween, Steve?
Don’t kill a great platform with your anti-competitive practices, Steve. Stop tricking us into thinking Apple rocks when it just keeps ruining our treats with such foul offerings in our bag. Do the right thing, Steve. Do the right thing.
I don’t get how Apple gets people will pay $80 for a cradle for the 3G iPhone. Stupid, stupid, stupid! BUT, if you’re desperate, ya, then you’ll do it. But guess what? You don’t have to be. There is a choice!
Wireless Ground sent us a cradle that is only $23 (fall sale)! We used it, abused it, and loved it. It’s an easy job and it doesn’t have to cost and arm and a leg to make happen, folks.
Take a look at the full review on this cradle and then nab it before the sale ends!
Apple made a lot right moves with the revamp of its notebook line today, yet it missed a tremendous opportunity to steal Christmas away from Dell, HP, and Toshiba. While $100 off the previous MacBook is nice, it’s not good enough. In a slow economy, cutting-edge and quality take a backseat to affordable and usability. Windows machines will win that race come this gift-buying season. Unfortunately, Apple has made a miscalculation with its price point and it won’t be enough to have just three figures on the price tag to lure in new customers. No, buyers will see the sea of laptops at Costco, Wal-mart, and Best Buy selling PCs loaded with Windows Vista at reduced prices. Consumers in general usually won’t pay a premium for a superior product and with the slow down in the economy, $100 off an Apple laptop isn’t going to change anyones mind from a PC to a Mac.
I hear the same argument daily from my clients that “Macs are too expensive” and how they can buy 2 laptops at Costco for the price of one Mac. Even when I educate them that the cost of ownership will be much greater with the PC, they don’t care and don’t listen. This mentality will continue in this lackluster economy even more so than ever.
While the MacBook is a great piece of hardware with some incredible features, it missed the prime feature of all: a great price point. It’s not to say that the MacBook won’t do good, its sales will be good if not strong; however, it won’t be spreading like a Southern California wild fire like it could have.
The iPhone 3G from Apple is one of the more multi-talented Smartphones and boasts a huge range of skills from the very basic to the rather special. Whether you are simply making calls or navigating yourself around a new city, the Apple iPhone 3G allows you do all this and much more. It doesn’t look half bad either.
Proporta have designed the Perfora Case with the iPhone 3G specifically in mind. This stylish case not only enhances the aesthetic of the device (even if we do say so ourselves), but will also keep your iPhone 3G fully protected from all of life’s little nasties.
Made from high quality, durable leather, the physical design of The Perfora Case or the iPhone 3G provides surrounding protection. The secure closure mechanism ensures that your iPhone 3G will be as snug as a bug in a rug and the matching belt clip also makes this case ideal for use on the move.
Proporta know that screen protection is vital at the best of times, but with a touch screen you really shouldn’t be without their Advanced Screen Protector (Apple iPhone 3G series). They’ve managed to increase the thickness without impairing screen brightness or clarity. Clever eh?