Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today its new OWC Turnkey Upgrade Installation Program for the Mid 2010 Apple iMac 27″ to address the high demand for increasing iMac performance while overcoming the highly difficult upgrade level an iMac presents to an end user. The program enables new iMac 27″ owners to custom configure and have OWC professionally install the first offered eSATA port option for an iMac, an award winning OWC Mercury Extreme Pro Solid State Drive up to 480GB, a larger capacity hard drive up to 2TB, and/or OWC Memory Upgrades up to 16GB. The new professional installation service program offers multiple configuration options starting at $169 with a 48 business hours or less installation turnaround and includes complete shipping options along with OWC’s renowned warranty coverage.

OWC will begin taking orders for its Turnkey Upgrade Installation Program for the Mid 2010 Apple iMac 27″ beginning on Tuesday, August 3. For complete program details, including options, pricing, and answers to commonly asked questions regarding the program, visit: http://eshop.macsales.com/shop/turnkey/iMac_2010_27

OWC Options Create A Better Than Factory Built iMac
Owners of the new iMac 27″ can experience the following benefits from the OWC Upgrade Program and enjoy a superior performing iMac than what is available direct from the factory:

First Ever eSATA Interface Option Offered For An iMac
OWC has custom engineered the first ever solution to provide an external eSATA port on an Apple iMac computer. With fast data transfer rates up to 300MB/s, iMac 27″ users can now enjoy data backups and transfers at up to 3X faster than the factory stock interfaces. The $169.00 service includes an OWC Flexible eSATA cable for Plug and Play use with any external storage solution equipped with a standard eSATA port and return shipping of the eSATA enhanced iMac.
Bigger, Faster, More Reliable Solid State Drive
The OWC Mercury Extreme Pro SSD can be installed in capacities up to 480GB, up to a full 87% greater capacity than the single factory 256GB SSD option, and offer read/write speeds in excess of 270MB/s…up to 40% faster than the factory and/or other currently available SSDs. While many SSDs experience significant performance degradation over time, this is not the case with the OWC Mercury Extreme Pro SSD. By employing advanced block management and over-provisioning, the OWC Mercury Extreme Pro SSD provides the ultimate in reliability and long-term high performance.
More ‘Main Bay’ Storage Configuration Options
New iMac 27″ owners requiring more storage capacity that the factory stock 1TB drive can have OWC replace the stock drive with hard drives up to 2TB in capacity and with manufacturer warranties up to five years. Or, instead of a traditional hard drive, OWC can add a second SSD to the main drive bay for a SSD RAID configuration.
Additional & Lower Cost Memory Options Than Factory
New iMac owners seeking to expand memory configuration up to 16GB will find can save up to 45% compared to same size factory installed upgrades.

Program Offers Comprehensive Convenience And Confidence
Having offered award-winning products and services to Mac owners worldwide for over 21 years, OWC drew upon its experience to create a comprehensive and convenient program. Now iMac 27″ owners can confidently customize their iMac 27″ to their own unique specifications and experience less hassle and downtime than using any other upgrade service, assured by an OWC 1-year limited warranty on upgrade service and installed products.

“We are quite pleased to record another innovation in the Mac industry by offering the first eSATA interface for an iMac,” said Larry O’Connor, Founder and CEO, Other World Computing. “By offering this performance enhancement along with faster, bigger, and better options for memory and storage, an OWC upgraded iMac truly will be the best performing iMac a user can own.”

Mac users have been enjoying the benefits of SATA for nearly a decade and the protocol has finally become a standard in all computers manufactured today. From optical to platter based drives to solid state drives, SATA is the standard. Now that standard is starting to wash and soak into accessories making the eSATA port almost as common as the FireWire port. Interestingly enough, Apple does not put eSATA ports on its machines and many PCs are missing these ports as well, though I have seen quite a few PC laptops with them. If you would like to take advantage of the SATA speeds of the many accessories out there and you have a PCI-Express port, then may we interest you in a NewerTech MAXPower eSATA 6G PCIe 2.0 Controller Card?

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Other World Computing (OWC(r)) http://www.macsales.com, a leading zero emissions Mac(r) and PC technology company, announced today its OWC Mercury Elite-AL Pro mini(tm) is the first 2.5″ 1TB “Quad Interface” bus powered portable storage solution on the market and available for immediate ordering with 10 models priced from $119.99. Featuring a “Quad Interface” of FireWire(r) 800/400, USB 2.0, and eSATA interface connectivity for data transfer speeds up to 300MB/s, the fanless Mercury Elite-AL Pro mini delivers high performance storage/backup to Mac or PC users in a portable, brushed aluminum, no AC adapter required Plug and Play footprint.

In addition to the new 1TB model, the Mercury Elite-AL Pro mini is available in nine other “Quad Interface” models offering a variety of speed, capacity, and drive type options:

5200/5400RPM
250GB 5400RPM 8MB Cache FW800/400+USB2+eSATA Storage Solution $119.99
320GB 5400RPM 8MB Cache FW800/400+USB2+eSATA Storage Solution $129.99
500GB 5400RPM 8MB Cache FW800/400+USB2+eSATA Storage Solution $154.99
640GB 5400RPM 8MB Cache FW800/400+USB2+eSATA Storage Solution $189.00
1.0TB 5200RPM 8MB Cache FW800/400+USB2+eSATA Storage Solution $299.99

7200RPM
320GB 7200RPM 16MB Cache FW800/400+USB2+eSATA Storage Solution $144.99
500GB 7200RPM 16MB Cache FW800/400+USB2+eSATA Storage Solution $189.99

Solid State Drive featuring the OWC Mercury Extreme Enterprise SSD
50GB SSD FW800/400+USB2+eSATA Storage Solution $299.99
100GB SSD FW800/400+USB2+eSATA Storage Solution $469.99
200GB SSD FW800/400+USB2+eSATA Storage Solution $849.99

All OWC Mercury Elite-AL Pro mini models, including the new 1TB model, are available for immediate ordering from Other World Computing at http://eshop.macsales.com/shop/firewire/EliteALmini/eSATA_FW800_FW400_USB and are compatible with Apple OS 8.6 and later including the latest 10.6 “Snow Leopard”; and Windows 98SE or later operating systems; and come ready for Plug and Play ease of use with all supported interface connecting cables, a $200 retail value disk utility software bundle, and an industry leading three year complete solution warranty.

For more information on the complete OWC Storage Solution line, visit: http://eshop.macsales.com/shop/firewire/

Portable & Bus Powered For Mobile Lifestyles
Measuring a compact 3.8″ W x 5.5″ L x 1.1″ H, the OWC Mercury Elite-AL Pro mini offers storage capacity up to 1TB – enough space for up to 1,000,000 JPEG photos, 500 DVD movies, 76 hours of digital video, or 350,000 MP3 songs – in its fanless, aircraft grade brushed aluminum enclosure. Because it’s bus-powered, the Mercury Elite-AL Pro mini doesn’t require an AC adapter, which makes it ideal for in-the-field business professionals, creative/entertainment professionals, students, and anyone else needing to back up data, transport large files between computers, gain additional storage capacity, and even perform video editing and live music recording.

Built For Performance & Flexibility
Designed to emulate the award winning history of the larger desktop sized Mercury Elite-AL Pro, the new Elite-AL Pro mini portable storage solution features the fastest 2.5″ SATA hard drive mechanisms up to 7200RPM as well as OWC’s Mercury Extreme Enterprise SSD for demanding A/V, digital photography, professional music, graphics, general data, and Time Machine ready storage needs. With two FireWire 800 ports, users can “daisy chain” multiple devices, connect legacy FireWire 400 devices via the included 800 to 400 connecting cable, and can even utilize the fastest data transfer interface, eSATA, while bus powering via FireWire. The Mercury Elite-AL Pro mini can also be used with storage capable digital cameras and camcorders with FireWire and/or USB data ports for fast, on-location backups of images and video.

“We’re very pleased to have our renowned Mercury storage line achieve another industry first,” said Larry O’Connor, CEO, Other World Computing. “With the highest capacity and most interfaces in a portable design, our ‘mini’ delivers massive, professional grade data storage/backup to the modern mobile computing society.”

Other World Computing (OWC) http://www.macsales.com, a leading Mac and PC technology company, announced today the new OWC Mercury On-The-Go USB2+eSATA Portable Drive Solution. Universally accessible on any computer with a USB Port, the new OWC 2.5” portable hard drive provides exceptional performance via USB and USB 2.0 bus interfaces. Even greater levels of performance are available via the solution’s external SATA (eSATA) port connection, providing transfer rates well beyond what USB and USB 2.0 Bus interfaces are able to support.

Stylishly designed in a sleek, impact-resistant acrylic enclosure, the OWC Mercury On-The-Go USB2+eSATA Portable Drive Solution incorporates shock-isolation technology to give maximum protection for your precious data. Weighing less than 11 ounces, the portable drive is a must-have for users requiring reliable high-performance compact storage small enough to fit in a shirt pocket.

OWC Mercury On-The-Go Portable Drives can be used between any computer with an available USB or eSATA port. The solutions are portable and low-cost, utilizing the latest SATA 2.5” hard drives for maximum performance and reliability. Via USB, the drives power via the bus through the USB interface cable, so no A/C adapter is needed. However, since eSATA does not provide bus power, the included A/C Adapter must be used for powering the drive when connecting to eSATA.

The OWC Mercury On-The-Go USB2+eSATA Portable Drive Solution includes the cables for USB2 and eSATA and full retail licensed versions of the award-winning data backup software utilities, Prosoft DataBackup III for Apple OSX and NovaStor NovaBackup for Windows (a $59 and $49.95 retail value). The OWC Mercury On-The-Go USB2+eSATA Portable Drive Solutions are available immediately priced starting at $117.99, with capacities of 80GB to 200GB. A USB 2.0-only version is also available, priced starting at $99.97. It uses the same drives as the OWC Mercury On-The-Go USB2+eSATA Portable Drive Solutions and is fully USB bus-powered, but does not offer eSATA port support. For more information, see http://eshop.macsales.com/shop/firewire/on-the-go.

Newer Technology announced today the NewerTech eSATA Extender Cable for Mac Pro 8-Core/Quad-Core computers. The NewerTech eSATA Extender Cable is the first extender cable available on the market that offers Mac Pro owners the ability to utilize the two unused internal SATA ports on the motherboard and add up to two external eSATA devices to run up to 6 hard drives or other devices on your Mac Pro!

The NewerTech eSATA Extender Cable is specifically and thoroughly engineered to be a “Perfect Fit Solution,” so it accurately and properly routes inside a Mac Pro case. Users can connect any two SATA-I or SATA-II devices to expand their data storage configuration. A step-by step illustrated installation manual is included to make set-up easy.

NewerTech eSATA Extender Cable Features:

• First Mac Pro eSATA port expansion cable available on the market.
• Provides ability to run external eSATA devices with Mac Pro 8-Core and Quad-Core models.
• “Perfect Fit Solution” for proper and accurate cable routing.
• Enables connection of any two SATA-I or SATA-II devices.
• Full color, photo illustrated, step-by-step installation manual.

The NewerTech eSATA Extender Cable is priced at $24.95 MSRP and is available immediately from NewerTech’s exclusive distributor, Other World Computing, as well as through the retail channel. For more information, see http://www.newertech.com/products/esata_cable.php.