Monday, July 15, 2013


If you are looking for a way to view your baby, keep an eye on employees, or just secure your office when away, and you want an easy set-up with the ability to view it all on your iPhone or Android-based defive, then take a look at our Dropcam review.  You will see what SvenOnTech’s hard-earned money found when it plopped $150 for this little camera that claims to do everything including showing Apple an innovative trick or two.  Sorry, that’s the only Apple punch you’ll find.  Take a read and see if the Dropcam is the right fit for you.

Tuesday, June 25, 2013

A01P01So Apple flaunted it’s Playskool iOS 7 interface to the world at WWDC along with the a slew of new features to the silence of most who cared.  Yes, the first few rows applauded and cheered but those were Apple employees and board members. They’re delusional. While I have already discussed the problems with the update that really isn’t more than a slap in the face to those that love a good and useful user interface as well as desire envelope pushing from Cupertino, I neglected to touch on two important items.  The Big Missing Features. Did you read all the Tweets about the lack of Widgets?  Or the Facebook posts that there is no Active Icons?  There’s a reason for that and I’ll tell you what that is.

First, I do have to touch on the irony about the icons.  For years, Apple plastered a 73 on its Weather icon which was meaningless.  Then it finally updates its old and tired looking home screen with kids Crayola art and even gives us a ticking clock icon…but yanks the number from the Weather icon instead of actually adding the current locations temperature!  What immense irony that is.  Ya, I know, Android has been doing this for years but Apple doesn’t care what user want.  Have you seen iOS 7?

So what is an Active Icon you ask?  This is where the icon actually takes on some life, such as the weather example.  In a sense, Apple does have some activity on icons such as Message, Mail, and Phone with the number badge.  However, being able to simply look at the Weather icon and immediately see some clouds over the sun and 78 for the temperature beats tapping the icon and waiting for the app to refresh for the same bit of information.  For some reason, Apple doesn’t get that.

The most blatant omission from iOS 7 are Widgets.  Widgets are objects found on the home or lock screen that give you access to an application; however, these widgets also tap into the app with information such as a blip of emails, some posts in Facebook, or trending tweet,s and oh yes, some weather, too.  Widgets basically make your smartphone, well, smarter.  If you’re curious what your missing, take a look at TechRepublic’s 15 Android widgets that will make iPhone users jealous.  Again, Apple doesn’t get it.

Why?  The home screen is the first thing a person sees of a phone. With the two-to-one margins of Android to iPhones in the wild, most are familiar with the Android screen.  So, imagine – even with the hideous child’s play art – Apple placing widgets in iOS 7.  What would be the first response from users? “Oh, it looks just like the Androids screen.”  Can you envision what that would do to Apple’s pride?  Sure, 99% of iOS 7 is already Android features but the average user doesn’t know that but the Widgets are immediately identifiable to Android even to the casual user.  If customers uttered the comparison to Apple’s mobile rival, I’m pretty sure Steve Jobs would jump out of the grave and strangle that person!

Sadly, Apple has built this self-loving empire of pride, just look how long CEO Cook spent on the stupid pie chart of how many Android users were still using an operating system from 2010.  Apple is repeating the same ills it did with the original Macintosh and it is headed down the same road of bad fate.  While the rivals have taken Apple’s incredible idea and pushed it to its limits, Apple simply keeps telling the world, “Look how cool we are!”  Eventually, even the clueless consumer grows tired of this and sees that competition really does have more to offer.  Apple has decided for the third straight year to offer the public nothing substantial in the next iPhone operating system and this long-time Apple fan is already looking to move from iTunes Match to Google Play. I’m tired of living in Androids past. Good luck, Apple.  You’ll need it with your current corporate strategy.

Thursday, November 29, 2012

The dearth of iPhone 5 docks is disappointing and the few – literally – that do exist are complete nonsense. Sorry Belkin, I do not wish to advertise your company when docking my phone. Fortunately, within sixty days, you can have a truly fitting dock for your iPhone 5, or older, that not only looks killer but compliments your Mac and as a magnificent bonus, keeps things tidy!

The OC Desk Display Stand ingeniously removes any hint of cables by placing a super thin cable under your Mac’s stand. Routing the cable up the rear and through the wire hole of the stand allows the cable to never be seen by the casual user. Even looking behind the Mac reveals a clean cable connection. The stand itself sticks onto the lip of the stand but is easily removable, leaving no evidence of stickiness once removed. The adhesive is strong enough to allow you to remove your iPhone single-handed without any fear of the stand coming up with your device. If you like to protect your investment with a case, no worries, as the OC Dock even allows for you to dock the phone inside the case. For those that prefer to show the beauty of your iPhone, you can purchase the more slim OC Dock for naked iPhones.

This is a Kickstarter project, so I would strongly recommend helping the boys out and donating to the cause so we can all clean up our desk and dock it right!

View Press Release »

For your new product/tech/organization features, please consider OC Desk – revolutionizing the workspace organization industry, OC Desk iPhone docks eliminates excess wire with a wireless appearance due to its paper-thin cable connection that runs underneath the stand. Often referred to as “Obsessively Clean Desk,” OC Desk has a missive to clear wasted space – allowing for a minimal, simple workspace, which results in performance efficiency.

Today, launches the official Kickstarter campaign to raise awareness and funds before the e-commerce launch set for mid-December.

Affordably priced at $79 to $98, OC Desk has the capabilities to fit iPhone 4 and iPhone 5 (upgrade kit is priced at $98) and will be available for purchase at

Wednesday, November 2, 2011

I love, LOVE, Scandinavian furniture and have since I was kid. Hey, with a Swedish name, one has to, right? A walk through IKEA always gives me flashbacks to when I was a kid while in Germany and I always remember how my sweet parents spent thousands on a custom Scandinavian bed for me as a teen that I still miss to this day. Now, that same stunning look and simplicity comes to speakers for your iPhone, iPod touch, iPad, and even iTunes on your Mac or PC. Utilizing AirPlay from Apple, Libratone debuts it’s AirPlay enabled sounds systems that, “boast exceptional sound and minimalistic Scandinavian design made from hand-picked materials including Italian cashmere, and chrome.” One look at these blocks and you don’t have to look any further for beauty. While Libratone shafted us on any specifications in its press release, it certainly didn’t prepare us for the staggering prices. The “cheappy” clocks in at $700 and the top of the line will set you back $1,300! But hey, it’s Scandinavian, right?

View Press Release »


Libratone’s wireless AirPlay speakers boast exceptional sound and minimalistic Scandinavian design made from hand-picked materials including Italian cashmere, and chrome

Palo Alto – November 2, 2011 – Libratone, a brand known in Europe for its high-end sound systems, makes its U.S. debut with the launch of two cutting-edge AirPlay-enabled options for the ultimate sound experience: the Libratone Live and Libratone Lounge. Apple’s AirPlay® allows users to stream songs from their iTunes music libraries on Mac or PC, as well as music stored on their iPad, iPhone or iPod touch, through their Wi-Fi networks.* The Libratone Lounge system is designed to make every corner of the room the ideal spot for sound while the Libratone Live allows for versatility due to its smaller size. Another attractive feature is the gorgeous design of both systems, which is heightened with quality hand-picked materials including Italian cashmere, chrome, wood and selected acoustic materials. Libratone Live and Lounge allow you to experience big sound with minimalistic design without clumsy, clunky speakers. One is all you need.

Liberation is a reoccurring theme for Libratone as they encourage a life without cables, without clutter and most importantly surrounded by great sound. Users can enhance the Libratone experience with the Libratone App, which allows for the customization of the FullRoom feature, enabling you adjust sound to fit any room.

The Libratone speakers are now available in a variety of colors to compliment your spaces. The Libratone Lounge, perfect for living room spaces, is available in Slate Grey, Blueberry Black and Vanilla Beige as standard at a cost of $1,299 and as red and green cashmere in its premium offering at a cost of $1,399. The more petite Libratone Live, ideal for any room in the home, is available in grey, black and beige as standard at a cost of $699 and as premium in red and green cashmere at a cost of $799. The stylish Live also offers a chrome handle for easy portability.
Libratone Lounge and Live are available at Apple Online Store in US. For a full list of other retailers visit

“Music is the context in which we live our lives – a personal soundtrack so to speak. We believe strongly in simplicity and the ability to experience room-filling sound in any room without clumsy speakers and tangled wires” states Soeren Louis Pedersen, Chief Sales Officer of Libratone, “Libratone is designed to simplify and enhance any home décor with room filling, high fidelity sound”.

Libratone Live and Libratone Lounge features:

• Libratone Lounge and Libratone Live utilizes AirPlay, allowing users to stream songs from their iTunes music libraries on Mac or PC, as well as music stored on their iPad, iPhone or iPod touch, through their Wi-Fi networks.*
• Minimalistic interior design. Libratone Live is small and even has a handle for easy placement. Libratone Lounge is designed to stand alone or to fit under a TV or anywhere aesthetically all while enjoying the same exceptional sound.
• FullRoom technology. The single sound source design ensures that acoustic sound is covered from corner-to-corner. Take the experience to the next level by personalizing the FullRoom feature with the Libratone App.
• Quality raw materials and craftsmanship all from hand-picked materials including cashmere, chrome and wood. Gorgeous colors compliment every home.
The Libratone App is available for free from the App Store on iPad, iPhone or iPod touch or at

*AirPlay requires iPhone 4S, iPhone 4, iPhone 3GS, iPod touch (2nd, 3rd or 4th generation), iPad 2 or iPad with iOS 4.2 or later, or Mac and PC with iTunes 10.1 or later. Wi-Fi network is required.

About Libratone
Libratone is a Copenhagen-based audio company that creates sound systems for today. That’s it.
Our approach is three-headed: Wireless technology, hi-fi quality, and Scandinavian design
– in one sound source.

Our goal is to play music from iPad, iPhone and iPod touch devices worldwide and to deliver an alternative to clumsy stereo systems and the wire-havoc they wreak. All without compromising the sound experience.

To learn more about Libratone’s Lounge and Live audio systems visit

Trademark acknowledgements
iTunes, AirPlay, iPod, iPhone and iPad are registered trademarks of Apple Inc.
Libratone and FullRoom are registered trademarks of Libratone A/S.

# # #

Tuesday, October 25, 2011

If you’re needing a good work out and you want to record it all while maintaining your optimal heart beat range, then Chip Hawkins has a deal for you. His company, Wahoo Fitness has just released a nifty little app that works with Wahoo key, an ANT+ dock connector, that is compatible with hundreds of ANT+ monitors found commonly around gyms of America. Wahoo Run/Gym Pack comes with its own heart monitor in case you do not have one to fit around your chest. You can pick up the kit from Best Buy today for $129.

View Press Release »

Atlanta, GA – October 25, 2011 – Wahoo Fitness, the leader in smartphone fitness technology, announces the Wahoo Run/Gym Pack for iPhone, iPod, and iPad, with nationwide availability at Best Buy stores. Wahoo’s Run/Gym Pack uses ANT+ technology to combine your GPS, heart rate, music, phone, and more into one powerful all-in-one training partner. By connecting your iPhone or iPod Touch to heart rate monitors, foot pods and other fitness sensors, Wahoo provides iPhone users easy access to a plethora of health and fitness information, eliminating the need to purchase a designated fitness device. The Run/Gym Pack is available today for $129.99 at Best Buy stores.

Wahoo Fitness’ Run/Gym Pack wirelessly connects to any ANT+ fitness measuring device, including heart monitors and foot pods, transforming your iPhone into a complete fitness partner supplying heart rate, pace, distance, location, calories, your favorite playlist and more, all in real-time. “By harnessing the power of the smartphone we’ve bridged the gap between expensive exercise devices and the everyday athlete,” says Chip Hawkins, CEO of Wahoo Fitness. “You no longer have to purchase a designated fitness watch.  You’re already carrying your iPhone or iPod Touch with you for music and safety; might as well have it track your workout too.”

The Wahoo Run/Gym Pack includes a Wahoo Soft Heart Rate Strap and Wahoo Key, which plugs into the 30-pin connector and instantly links your iPhone to most popular heart rate monitors and other ANT+ sensors. With superior computing power, your iPhone becomes the most powerful exercise computer on the market, compatible with over 100 of the top fitness applications available in the App Store such as Runkeeper, MapMyRun+, RunMeter, Runtastic, Jog Log, and Wahoo Fitness’ own App.  The choice of Apps allows users to receive, monitor, upload, and record all their workout information in the format of their choice. With your workout data in the palm of your hand, it’s easy to upload to your favorite training platform or share with friends through Facebook and Twitter, without ever plugging in.

Wahoo Fitness Run/Gym Pack features include:

• ANT+ radio transceiver with 30 pin connector supports all current and future ANT+ sensors, allowing you to track heart rate, time, calories, pace, distance, course, and more all on your iPhone
• Compatible with 100+ of the most popular fitness apps, including the free Wahoo Fitness App
• Includes Wahoo Key and Wahoo Soft Heart Rate Strap 
• Optional Wahoo Armband provides comfortable protection for your iPhone with full touch screen access
• Compatible with iPhone 3G, 3GS, 4, and 4S as well as iPod Touch and iPad models

The Run/Gym Pack is available now for $129.99 at Best Buy stores nationwide. To request additional information on Wahoo Fitness please contact PR Representative Brad Hobbs at (305) 576-1171 x119 or by email at For more information on Wahoo Fitness, please visit

About Wahoo Fitness:
Located in Atlanta, GA., Wahoo Fitness connects smartphones to your favorite fitness activities – running, biking, and gym going- through the use of its ANT+ connectors for iPhones. Wahoo Fitness’ award winning products include its Wahoo Run/Gym Pack, which adds heart rate training to your iPhone, and its Wahoo Bike Case, which simultaneously protects your phone and connects it to the sensors on your bike.  For more information on Wahoo Fitness, please visit

Siri and HAL Get Married

Author: Sven Rafferty
Tuesday, October 25, 2011

It didn’t take long for someone to put Siri into A Space Odyssey 2001 and remind us of how Siri is much like HAL. Now ThinkGeek brings Iris, Siri backwards, 9000 cradle for your iPhone 4S to allow for you to control your iPhone via a single button remote. The expensive cradle of $60 packs a mic and speaker into the box along with the infamous red glowing “eye” to remind you that HAL, I mean, Iris is listening.

View Press Release »

ThinkGeek is announcing today that it will release an accessory for the iPhone 4S that works with Siri, named Iris 9000.  The Iris 9000 is a voice control module for iPhone 4S & Siri that allows for you to control Siri from across the room.

Simply place your iPhone into the Iris 9000 cradle and use the included micro remote to trigger Siri from up to 50 feet away.  Just tap the Iris 9000 remote button once, listen for the Siri chime and speak your command or question.  The built in mic on the Iris 9000 picks up your voice from across the room and the embedded speaker amplifies Siri’s spoken responses.

You can also make and receive calls using the Iris 900 like a standard speakerphone.  Oh, and the Iris 9000′s glowing eye flickers along with Siri’s voice!

The Iris 9000 will be available in Spring 2012 for $59.99 and ThinkGeek has begun taking email requests today, which will alert those who sign up the moment the product is available for shipping.

Below are some more specs on the Iris 9000.  However, if you’d like more info or would like to chat about the product, contact me [Jessica Darrican / 305-576-1171 x.116 /].

A Siri-ous Cause for Concern?

Author: Jonathan Zschau
Tuesday, October 25, 2011

What is Apple’s Siri and should you be worried about your privacy?

Siri is a speech-recognition software application found on the iPhone 4S that acts as a “personal assistant.” As of right now, it’s only available in the iPhone 4S models, but it may eventually come to other Apple devices such as the iPhone 4 or iPad. Siri utilizes natural language processing to interpret questions and commands inputted through speech. There are two aspects of Siri that make it such a revolutionary technology when utilized on handheld devices such as the iPhone. First, its ability to interpret spoken natural language enables the user to give commands as if talking to a living person. This has potential to change the way in which we humans interface with computers.

Second, Siri is exceedingly observant and even learns, perhaps more observant than many of us have yet to fully appreciate. Siri knows what you ask, when you ask it, how you asked it, even where you were when you asked it; Siri won’t forget. As time goes on, Siri will grow increasingly knowledgeable about you, your associations, and your habits. The computing power behind Siri isn’t sequestered on your iPhone – it’s in the cloud and, therefore, everything it learns about you may be utilized in ways you never intended it to be. Think of Siri as omniscient personal assistant who serves each and every one of the millions of iPhone users at once. Although Siri has promised to keep your secrets – perhaps she’s even signed a confidentiality agreement – Siri may rely upon something she learned from you today to assist your neighbor tomorrow. Is this a bad thing? Well, maybe not, provided you’re aware Siri is doing this.

Siri’s ability to learn is perhaps one of the most exciting traits the technology has to offer, but it’s also potentially alarming if privacy is one of your top priorities. This is because of the way Siri relies on cloud computing to understand all of the data it learns about you, which includes information you directly input (such as a question or command) as well as other contextual data that you may not think you are sharing (such as your location or even your tone of voice). Siri processes and analyzes all of this information using an amalgam of applications, which include voice recognition and output software, natural language searching algorithms, and an iteration of Wolfram Alpha (a sophisticated answer engine) to generate a relevant and seemingly sentient response. Over time, Siri builds a contextual understanding of you and what it learns about you is ultimately stored somewhere.

Read the rest of this entry »

Friday, October 21, 2011

1. Be prepared to act fast. If you want the new iPhone, be prepared to act fast on the date of release. After the announcement of the iPhone 4 pre-orders sold out within a matter of hours and those who procrastinated got left out in the cold. Pay attention to Apple news sources and pre-order your new iPhone as early as possible.

2. Avoid the lines: order online and deliver to your home. There are going to be lines around the block for the new iPhone. Don’t let fear of expensive shipping fees or late deliveries stop you from buying online. Apple has a great track record for getting new iPhones delivered to customers on time and delivery is free.

3. Buy from alternative sellers. If Apple’s pre-ordering system gets bogged down, buy from Verizon or AT&T. Whenever you buy from authorized retailers your new iPhone will come with the same one-year limited warranty and will be fully serviceable at Apple locations. Be aware, however, that return policies and procedures may differ from Apple’s so you should take a moment to read the retailer’s return policy.

4. Sell your old iPhone. If you’re upgrading from an old iPhone consider selling your old one for cash on eBay, Craigslist, or other channels such as There’s plenty of demand and a used iPhone can fetch as much as a few hundred dollars. You can also trade in your iPhone with companies like, which offers hundreds of dollars for well-kept models.

5. Buy with a credit card that offers additional protection. Many credit card companies (such as American Express) offer additional protection plans on purchases made with their cards. As long as you pay off your card balance so you don’t accrue interest or other fees that offset the benefit, it may be a good idea to take advantage of this service.

6. Hold off on AppleCare. AppleCare is Apple’s own service plan, which it offers for most of its products. The iPhone AppleCare plan currently costs $69 and can be obtained at any time for up to one year after purchase. Apart from the additional telephone technical support available beyond the 90-day complimentary period, there is little benefit to buying AppleCare before the one-year limited warranty is about to expire. Consider saving a date 11 months after you purchase your iPhone and decide then. It’s a waste of $69 if your phone gets lost, stolen, or damaged in a way that would void coverage (for example, by water damage).

7. Invest in a good case. Whether or not to equip your iPhone with a case is a matter of personal preference and risk assessment. If you do decide to buy a case take some time to read the reviews and choose one that is both aesthetically pleasing and offers sufficient protection for the types of environments you envision taking your iPhone into.

8. Learn iOS 5. The iPhone 4S’s operating system, iOS 5, is just as important—if not more—than the new hardware features in the iPhone 4S. All smartphones, not just the iPhone, are capable of far more than most users give them credit for. Take time to read up on the capabilities of the iOS and pay particular attention to the new features.

9. Do your research and read the reviews. Whatever iPhone(s) Apple releases this fall it’s important to research whether a new iPhone is really right for you. Online Mac sites are a great place to start because writers will be covering Apple’s release and sharing ideas and opinions for weeks before and after the announcement.

10. Look out for defects and be an informed consumer. Always be on the lookout for defects and get them addressed when they first arise. Stay informed by keeping up to date on problems, issues, bugs and breakdowns other Mac users may be having through Mac web sites (such as Cult of

Jonathan Zschau is a Boston-based attorney, a lifelong Mac enthusiast, a writer for, and an outspoken advocate for consumer rights. Buying and Owning a Mac: Secrets Apple Doesn’t Want You to Know is available at bookstores online in print, PDF, EPUB, and Kindle formats. For more information visit or

Friday, October 21, 2011

Hey keyboardists of the world, it’s time to grab your iPhone or iPad and let it help you excel in your playing. With the new SampleTank free app for the iPhone or iPod touch, it will give mobile musicians more sounds to grove it to via the iRig MIDI interface. You can get 8 instruments which gives you 400 rhythmic and melodic patterns that will round out anything that you may be playing. In essence, you’ll have the entire band packed into your iOS device and keyboard!

View Press Release »

October 2011, Modena, Italy – IK Multimedia is proud to announce that SampleTank® Free for iPhone/iPod touch is now available in the iTunes App store. Together with the newly-released regular version of SampleTank, the two apps are the first pro-quality, sample-based sound and groove modules available for the iOS mobile platform.

Both can be played using the built-in keyboard and patterns, but they truly excel when used with an external keyboard controller and a MIDI interface – like the newly-released iRig™ MIDI – to replace older hardware sound and synthesizer modules for live performance. Together with iRig MIDI, SampleTank offers the most portable and best quality sound and groove module solution for mobile musicians to date.

SampleTank sounds are known for their high quality and extreme variety that is unmatched on the iOS platform. For the first time in a mobile device, users are able to experience the same quality of sounds they are used to from the most sophisticated software or hardware instruments like IK’s range of virtual instruments for the Mac and PC.

SampleTank Free users can immediately start using 8 instruments (4 + 4 by registering) on their favorite iOS device including Drums, Bass, Electric Piano, Acoustic Guitar, Synth Lead and Woodwinds. The instruments also come with over 400 rhythmic and melodic patterns so that anyone can compose high-quality grooves in seconds right out of the box.

Users can expand their sonic palette to over 400 instruments and 900 patterns by accessing the in-app store where they can find 16 categories of sounds covering the entire set needed for the most demanding live players and producers: Pianos, Organs, Strings, Basses, Guitars, Drums, Synths, Woodwinds, Brass, Ethnic Instruments, Percussion and more all instantly accessible from right inside the app. Single instruments categories can be added for only $4.99/€3.99 or as a complete collection for a discounted price of only $39.99/€31.99, a fraction of what instruments with an equivalent quality would cost as regular software or hardware instruments. Free version users can also upgrade to all the sounds included in the regular version of SampleTank for only $9.99/€7.99.

Both in the free and in the regular version, users can access three main sections of the app:

The Sounds page is where users can quickly browse and audition the hundreds of available sounds and patterns which are organized in easily recognizable icon-based categories. Both the included instruments and the add-on instruments can be auditioned here making it easy to choose what the user prefers. Here users can play up to 4 simultaneous instruments and save or recall them using the built-in preset system.
The Edit page is where the user can personalize the sound and effects parameters through easy-to-understand knobs for immediate sound and effect parameter tweaking. Each SampleTank sound is “production-ready” since it comes with pre-programmed built-in effects of the highest quality for the platform to further emphasize the musicality and character of sounds.
The Play page is where every type of musician finds a convenient play environment directly in their iOS device with a dual piano-style keyboard, a scale-based keyboard or drum pads.

SampleTank features

4-part multi-timbral professional quality sound and groove module
Expandable sound library with more than 400 instruments in 16 categories
Huge selection of melodic and rhythmic patterns for accompaniment or groove creation
Built-in insert effects and master reverb
Easy-to-use, intuitive mobile interface
Sound and effects editing with multiple parameters
Play interface with piano keyboard, scale-based keyboard and drum pads
Compatible with iPhone 4, iPhone 3GS, iPod touch 4th and 3rd generation, iPad 2 and iPad with iOS 4.3 and newer
Designed in concert with iRig MIDI interface for iOS devices

Pricing and availability

SampleTank Free for iPhone/iPod touch is now available on the iTunes App store. <>

The regular version of SampleTank with 72 built-in sounds is also available for an introductory price of only $9.99/€7.99. <>

A universal iPad version of SampleTank is also in development and will be available soon. Current users of SampleTank for iPhone / iPod will be able to update to this version for free when it becomes available.

iRig MIDI, the Core MIDI interface for iOS, is already shipping and is available for only $69.99/€54.99 in selected music instruments and electronic retailers. Owners of iRig MIDI also get an exclusive sound-set of 48 sounds to use in SampleTank for free simply by registering.

The Android onslaught will continue and it will do so with low-cost smartphones says the latest In-Stat report. While rumors proceed Steve Jobs autobiography of his betrayed feelings of Google’s Eric Schmidt concerning Android, it looks like there really is little to stop it from conquering the world. Either Apple needs to continue its innovation or kill Android.

View Press Release »

In many parts of the world, the typical Android smartphone, selling for $400 to $500, is out of reach for many consumers that currently have a feature phone or perhaps no phone at all. These potential smartphone owners currently only have one OS choice in the low-cost category, (under-$150) and that is Android. New In-Stat ( research forecasts that unit shipments for low-cost Android smartphones will approach 340 million worldwide in 2015.

“The low-cost Android handset segment will cause some fragmentation in the Android platform,” says Allen Nogee, Research Director. “Most low-cost Android smartphones are likely to be released with Android 2.2 or 2.3, since these versions are a good blend of features with modest memory and processor usage. The Ice Cream Sandwich (Android 4.0) step-up in memory and processor demands makes this release less attractive for low-cost Android devices.”

Recent In-Stat research found:
The low-cost smartphone area is Android’s to lose. This market could get much more competitive, especially as other OS vendors begin to target the space.
The low-end low-cost smartphones generally stick with EDGE and processors running at 600MHz speeds or less, and a single-core EDGE chip sells for well under $10. For our purposes, low-cost means smartphones that are $150 or less.
Smaller phone manufacturers will sometimes purchase from the “gray market” where component manufacturers typically don’t pay licensee fees, royalties, and taxes for the products they produce.
Early competitors in the market include Huawei, MicroMax, Motorola, Samsung, Spice, and ZTE.
Recent In-Stat research Less is More: The Worldwide Emergence of Low-Cost Android Smartphones (#IN1104911WH)looks at the history of the low-cost smartphone market, and how we got where we are today. The report looks at Android in-depth and the problems that Google faces as it moves into the low-cost arena. The obstacles are also explored in-detail, as are the markets where low-cost Android smartphones will dominate.
Forecasts include:

Smartphone shipments
Android smartphone shipments
Low-cost Android smartphone shipments by region
Bill of materials (BOM) for processor, touchscreen, other components
Country-by-country view of the smartphone market
About In-Stat
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions. For more information, contact us or visit

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit and Follow us on Twitter at @npdtech and @npdgroup.