
Other World Computing (OWC) http://www.macsales.com, a leading Mac and PC technology company, announced today that it is the first to offer up to 3.0GB of expansion memory for Apple MacBook laptops — 50% more memory than the 2.0GB maximum factory installed option. MacBook users will love the opportunity for improved performance for audio/video, photo, 3D modeling applications, and more, where the extra memory really makes a difference in their computer’s performance. 3.0GB Memory Upgrade options are also compatible with Apple MacBook Pro and Apple iMac Intel based systems.
In addition to being the first to offer this memory, OWC memory also costs less than half the price of factory installed and is easily user installable with a FREE online video installation guide and a LIFETIME Advance Replacement Warranty (vs. other manufacturer’s limited 1 year warranty). Consumers can also get Trade-in Rebates of up to $55 per module on their existing factory memory (PC5300 DDR2 SO-DIMM).
For more information or to order OWC memory up to 3.0GB for the MacBook, MacBook Pro, and iMac, visit OWC.
Current pricing for MacBook (13.3” Models), MacBook Pro (15.4” and 17” Models), iMac Intel (all):
$42.99 for 512MB module
$84.99 for 1.0GB module
$167.99 for 2.0GB KIT (1.0GB+1.0GB Set)
OWC pricing for all above Apple models with Core 2 Duo Intel Processor:
$259.99 for 2.0GB Module
$339.99 for 3.0GB Kit (1.0GB+2.0GB Set)
With over half a million memory modules since 1988 and thousands of new Macs upgraded each month, OWC Memory is built to the highest standards and fully backed by a Lifetime Advance Replacement Warranty and 30 Day Money Back Guarantee. OWC Memory options are a significant value even when compared to factory installed options, saving customers up to 65% compared vs. such factory options while providing a lifetime warranty vs. limited warranty at the same time.
For more information on all OWC Memory Upgrades, visit the link.
MacBook Memory Performance Benchmarks online here.

If you’re in the market to buy a new Mac Pro, then you may want to head over to Silverado Systems as its sweetening the deal to an incredible tower computer with some free stuff. Silverado Systems is celebrating four years of business and it want to give YOU the present. Purchase a Mac Pro with AppleCare between now and the end of March and Silverado Systems will give you at no additional charge Airport, Bluetooth, and wireless keyboards/Mighty Mice in your order! If you’re looking to get a MacBook Pro (with AppleCare), then you’ll get a free Booq PowerSleeve valued at $100.

We’ve got to, er, hand it to Innovative on its EVO Tablet Arm. It’s freakin’ awesome and we loved it! There aren’t many things we fall in love with right of the box, but I’m telling you, this was one of those things! If you’re scratchin’ your head and trying to even figure out what the heck this is, then dude, read the review!

If you haven’t performed a Software Update on your MacBook or MacBook Pro recently, then you don’t know about Apple’s update for Cingular’s HSDPA or Sprints and Verizon’s EV-DO Rev. A. The new WWAN Support Update 1.0 will give you native support for various ExpressCards (plus one USB device) that support either HSDPA, EV-DO Rev. 0, or EV-DO Rev. A. Giving Mac users true plug-and-play for the latest in near broadband access anywhere where there is a cellular signal, Apple will let the PC users worry about drivers and compatibility issues at the time of purchase.
Take a look at what ExpressCards and the one USB adapter that are now supported.
Cingular (now AT&T) customers:
•Novatel Merlin XU870 ExpressCard (HSDPA)
Sprint customers:
•Novatel Wireless Merlin EX720 Express Card (EVDO Rev. A)
•Novatel Wireless Ovation U720 USB Modem (USB Adapter, EVDO Rev. A)
Verizon customers:
•Novatel XV620 ExpressCard (EVDO Rev. 0)
•Novatel V740 ExpressCard (EVDO Rev. A)
•Novatel Wireless Ovation U720 (USB Adapter, EVDO Rev. A)

Other World Computing (OWC), a leading Mac and PC technology company, announced today that its new Axiotron ModBook, the first and only OS®X Mac tablet solution, will be available with special discounted pricing for a limited time until February 1, 2007. Priced at only $2,199, the OWC’s Axiotron ModBook solution now includes a free GPS (Global Positioning Satellite) receiver and free delivery in the U.S. for a total savings of $249 (price includes the cost of the Apple® MacBook™ and the comprehensive 1 year OWC solution warranty). After February 1st, pricing will start at $2,279 with the optional Axiotron™ GPS Module for an additional $149.

The first fully functional Mac tablet solution, ModBook, won Macworld Magazine, Macsimum News, & PowerPage Awards at CES in Las Vegas two weeks ago. SvenOnTech’s own Jon Eilers had the privilege of seeing this consumer-ready OS® X Mac-based tablet solution in the flesh at Macworld and told you all about it. The ModBook is a further enhanced version of Apples MacBook notebook computer. This new baby is an excellent on the go companion, ideal for travelers, sales professionals, and anyone on the go. Complete with all new true pen input which is pretty sweet, a new any view 13.3” wide screen LCD and an optional Global Positioning System in a rugged, satin chrome plated magnesium top shell.
“Using a standard version of OS X and its included Inkwell handwriting recognition software, the ModBook is an impressive piece of engineering,” said Rob Griffiths, Senior Editor, Macworld Magazine.
Starting for a limited time at $2,199, the all new ModBook also includes up to 2.0GHz Intel Core 2 Duo processor, the integrated iSight™ camera and the CD/DVD combo drive or optional DVD SuperDrive. Pre-order yours today at www.macsales.com/modbook.

With the new Intel chips in the super sleek MacBook Pros, one no longer has to worry about working on cold winter days. Slap that baby on your lap and warm up, homles! Now if you’re a bit on the wimpy side and become concerned with the extreme red mark left on your leg, particularly on the left leg, then you may be interested in a free little software application entitled smcFanControl.
smcFanControl gives you the ability to control the fan inside of your Mac. Speed it up if things become too warm and slow it down if it becomes a noise pollution issue. Truth is, if you’re in need in a cool Mac on your lap, then this program does it. Granted, you’ll take a hit on noise and a slight one in battery life, but the pros far out way the cons.
Author Hendrik Holtmann promises to move the program to the menu with the next release which will keep it out your Dock when running. This will only make, excuse the pun, a cool app even cooler.
While you’re downloading Holtmann’s program, why not donate some to encourage his progress with this wonderful program!

We’ve all read about the mooing and whining of the MacBook Pro and how it’s one pretty hot notebook (and we don’t mean that in the slang term.) For me, I’ve had little issue with my Rev. A MacBook Pro. Sure, I had a battery that gained some weight and bloated out, but that’s Sony’s fault. But it seems some are having even greater issues. A peeling Magsafe end, a warped battery bay, and heat that will leave burn marks on any beach-going MacBook Pro user. David Ciccone of Mobility is one such user.
Seems poor David can’t win. He got a MacBook Pro back in March and has had problem after problem with it. Finally, he just got a new one from a New Jersey Apple Store and thought all was fine, until he got home. The whining sound continued and weeks later more problems ensued. In his book, his MacBook Pro was a lemon. It’s skinned him so sourly, he’s written an open letter to Apple’s Hollywood-like star CEO, Steve Jobs. In the letter, he notifies Mr. Jobs that he will no longer — “never” — purchase an Apple product and he’ll be sure to tell everyone about is poor experience. Is Ciccone being a bit extreme? Maybe.
I have had some minor issues with my Rev. A MacBook Pro, but nothing that would drive me to call the office of the CEO of Apple. Sure, everyone will get a lemon of some sort from just about every company and that just happens in our imperfect world. For the most part, Apple does do everything in its power to correct a fault and I think Ciccone even documents that in his article when he notes how the New Jersey store gave him a new MBP as well as various accessory replacements in a five month period without any grief. I can’t imagine Dell doing this. (How would they even understand such a concept in India?
)
I understand Ciccone’s frustration and I would be just as upset as him if I had had such an experience as his. But I didn’t and most haven’t. I think Ciccone may be a unique, one in a million, customer that just drives his machine into the ground with extreme use. After my PowerBook G4 burnt out its motherboard twice and my Dell Inspiron 1000 once, I learn a valuable lesson: laptops are meant to run all day and night long. Turn them off for a while. Since then, neither computer, nor my MBP, have had heat issues.
It’s my hope that Ciccone gets a new MBP and Apple step up to the plate and resolve this the right Apple way I’m sure it will as this kind of PR is not the kind any company wants to have. Hopefully this doesn’t happen to me, either. ![]()

Wow, we really need to fix our MacBook Pro battery issue before things really get bad.
We first reported our troubles with our beloved Mac notebook last week and then the new week started with a replacement program from Apple, direct, explaining our problem. Well, we’ve been just a wee-bit busy here at SOT and haven’t had a chance to fill out that dandy form.
Today when we pulled out our MBP from our Swiss Gear backpack today, we found a bulge on the bottom of the unit. That bulge was from the the battery and it appears it gained some weight and blew up, as in expansion. No evidence of fire or sparks anywhere which made us all happy here at SOT and the Mac booted right up. In fact, it wrote our last session to disk (ala hibernate of Windows XP fame) and put us right back where we started from. Very nice!
After our heart beat came back down to a normal pace, we picked up the phone and called AppleCare (all good Mac-heads slap down the big bucks for this right?). About 30 minutes later a nice young man helped us get a new battery our way. About three days is what we’re told on getting the new puppy and do note, our AppleCare representative didn’t seem a bit surprised with our issue. Seems we’re not the only ones with this problem.

After just posting our odd behavior with out MacBook Pro battery, Apple makes it official today with its voulentary battery recall. If you purchased your MacBook Pro between February and May, then looks like you’re in the cutting-edge boat and will get a brand new spanking battery shipped to you free of charge. You’ll have to fill out a form and then sit waiting by your door for Mr. UPS (actually, doesn’t Apple use DHL?) to drop off that battery that won’t just shut your system off when it feels like doing so. Good times.